Bluebird claims Facebook first for Shukla's Brown Baby campaign

Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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Reagan Arthur Takes Over at Little, Brown

Coming from the West Coast, Reagan Arthur was not always surrounded by people who thought much of a career in books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reagan arthur #west coast

Authors campaign to save Venice's bookshops

British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large group #save venice #authors campaign

M&C Saatchi designs bookshop campaign

A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrates books

MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes

Icon signs @Pippatips baby book

Icon Books is to release a new tongue-in-cheek guide to parenting from the people behind popular... Continue reading at The Bookseller

[ The Bookseller | 2013-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tongue-in-cheek guide #icon books

L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #15th anniversary #digital campaign

Dan Brown conspiracy? 'The Da Vinci Code' ebooks -- free!

Doubleday has announced that it will be giving away free ebooks of Dan Brown's international bestseller "The Da Vinci Code" this week. Doubleday has announced that it will be giving away free ebooks of Dan Brown's international bestseller "The Da Vinci Code" this week. The free digital download... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #international bestseller #dan brown #free ebooks

Kobo funds Curtis Brown writing course scholarships

Kobo and Curtis Brown have teamed up to create free scholarships for the Curtis Brown Creative... Continue reading at The Bookseller

[ The Bookseller | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curtis brown

How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital campaign #stepping stone #bookshop windows

New UK Ebook Platform to Allow Readers to Share Titles via Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Curtis Brown and Conville & Walsh join forces

Curtis Brown has bought a 50% stake in fellow agency Conville & Walsh. Conville & Walsh... Continue reading at The Bookseller

[ The Bookseller | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conville walsh #50% stake #curtis brown

Little, Brown launches literary e-imprint

Little, Brown has become the first publisher to launch a digital imprint devoted to frontlist... Continue reading at The Bookseller

[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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Carol Brown Janeway Honored for Contributions to German Literature

For her work translating and publishing a distinguished list of German-language authors in the USA, Knopf executive Carol Brown Janeway has received the 2013 Friedrich Ulfers Prize. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german-language authors #german literature

Dan Brown's Inferno covers revealed

The cover jackets for Dan Brown's forthcoming book, Inferno, are revealed by publishers. Continue reading at BBC News

[ BBC News | 2013-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown

Little, Brown signs Donna Tartt

Little, Brown has signed the latest novel from Donna Tartt. The publisher will release the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish

Curtis Brown launches Jeffrey Archer Short Story Prize

Curtis Brown has teamed up with Kobo to launch a short story competition, to be judged by author... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curtis brown

The Predecessor To Google Books, Facebook Graph Search, And Rewind.me--In The Early 1900s

You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #living history #group called #york observer