Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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The digital edition of Readers Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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#digital edition
#readers digest
#app store
Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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#put publishers
#difficult situation
Oh boy, do I have a contest for you long-winded Facebookers and personal bloggers. It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out $25,000 if you can keep The Story of You to a crisp and compelling 150 words (words, not charactersthis isn't... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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#award-winning actress
#role models
#tender age
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Written By: Charlotte Williams Publication Date: Tue, 16/08/2011 - 08:40 Bloomsbury has appointed Charlotte Atyeo to the newly created role of publisher of sport and Wisden within the adult trade division. Commissioning editor Charlotte Croft will move into Atyeo's previous role as head of the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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#ac black
#reference books
Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 09:30 Bloomsbury has said sales have bounced back significantly from a "soft" spring thanks to ebook downloads and greater sales through the high street. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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#ebook downloads
#high street
Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 09:20 Canadian retailer Indigo Books & Music has reported 170% acceleration in digital sales growth, but blamed a drop in overall revenue for its first quarter on declining physical book sales. Indigo attributed the hike in its... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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#print decline
#digital business
#2nd july
Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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#kindle books
Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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#digital audience
In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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#study released
#e-reader platform
Written By: Graeme Neill Publication Date: Mon, 08/08/2011 - 16:08 Literary agent Andrew Wylie has said publishers need to "stand firm" in the face of digital companies like Amazon and Apple or risk being locked into an insupportable business model that is unable to reward writers. In an... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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#digital giants
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#literary agent
#digital distributors
Written By: Benedicte Page Publication Date: Mon, 08/08/2011 - 09:57 Libraries in the hands of community groups, private sector funding and self-service borrowing points in shops and village halls are the way forward for the public library service, according to the report from the Future... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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#future libraries
#community groups
#village halls
#archives council
Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 05/08/2011 - 09:00 Publishers and independent booksellers are stressing the importance of "working harder" on hardback fiction titles, as sales of the format fell by £3.2m over the first half of 2011. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 09:20 The Society of Authors, the Writers' Guild of Great Britain and actors' union Equity have jointly sent letters to both BBC Trust chairman Lord Patten and director general Mark Thompson, asking them to stop the BBC Radio 4... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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#great britain
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Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 09:20 Digital sales more than doubled at Simon & Schuster in its second-quarter but did not offset the decline in print. However, the publisher reported an increase in profits of 12% off the back of the shift to digital and... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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#simon schuster
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Written By: Charlotte Williams Publication Date: Tue, 02/08/2011 - 09:03 Ebury has launched a digital imprint, initially focusing on abridged versions of Ebury's narrative non-fiction titles, called Lives Less Ordinary. Deputy publisher Andrew Goodfellow is behind the new range of digital... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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#digital imprint
#digital shorts
While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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#digital properties
Written By: Charlotte Williams Publication Date: Fri, 29/07/2011 - 09:30 Penguin reported lower sales and profits in the first half of 2011 as it adjusted to the "unprecedented challenges" afflicting the publishing sector including the loss of high street booksellers in the US and Australia... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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#profits fall
#e-book sales
#unprecedented challenges
#operating profit
TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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#digital innovation
Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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#smaller publishers
#sandstone press