Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Macmillan Science and Education, Springer Science+Business to Merge

The joint venture will create a publishing group of 1.5 billion euros in sales, and 13,000 employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #springer science+business #macmillan science


Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


Russell Brand offers guide to utopia

Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian

[ The Guardian | 2014-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading books


Should Brands Even Be in the Content Business?

The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-01 00:00:00 UTC ]
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Building the New Business Model: Printing and Paper 2012

The digital transformation of publishing—kicked into high gear by devices like the iPad, the Kindle, and the Nook—is one of the top business stories of the turn of the millennium. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high gear #digital transformation #business model


'Business as usual' despite Springer sale report

A spokesperson for Springer Science and Business Media has said it is "business as usual... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business media


Bloomsbury sets up India business

Bloomsbury is setting up a new publishing business in India, with plans to develop Indian... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


ALM Relaunches Better Buildings Brand with a National Supplement

ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Building a Business on Content Sales

The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #plan offers #heaviest users #subscription plan #paid content #content sales


Busy Busy Busy: Books Urge, Slow Down

Tethered to our smartphones, over-scheduled, spiritually and physically fatigued--all symptoms of a society gone crazy busy. Is running from work to school to church to practice to home and back again really the best way to live? A crop of new books says no. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll receive #social platforms #brand safety


If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands


Rugged Land Books Returns, Rebrands as Rugged Land Media

After several years in limbo, Rugged Land is back as a media company with interest in print and digital publishing, television, and film. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #media company


Capel & Land demerges as Land departs

Anita Land is leaving agency Capel & Land to set up her own business, focusing on TV and broadcasting rights.   Land, who was previously a director at Capel & Land, left the company on 23rd June and is taking her clients with her to set up her own company from different premises. No... Continue reading at The Bookseller

[ The Bookseller | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #23rd june #capel land


Bobit Business Media Acquires Newport Business Media

Bobit Business Media, the b-to-b media company specializing in the vehicle-fleet business, announced Tuesday that it has has acquired Newport Business Media, whose brands include Heavy Duty Trucking (HDT), TruckingInfo.com, Heavy Duty Aftermarket Journal and Newport Poster Network. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced tuesday


Bloomsbury to sell Bloomsbury Verlag GmbH

Bloomsbury is selling its German subsidiary Bloomsbury Verlag GmbH to a subsidiary of Swedish... Continue reading at The Bookseller

[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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Smiths News boosts business with airline and ebook business

Smiths News, the newspaper and magazine wholesaler, has completed the purchase of the remaining assets of Dawson Holdings, which include its ebook unit and its newspaper and magazine airline distribution business. Continue reading at Media Week

[ Media Week | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dawson holdings #smiths news #ebook business


Shanghai’s Book Fair: Bright Stands, Busy Meetings

The 11th edition of the China Shanghai International Children's Book Fair has opened its busy weekend run. The post Shanghai’s Book Fair: Bright Stands, Busy Meetings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-15 18:47:39 UTC ]
More news stories like this | News stories tagged with: #children's book #book fair #post shanghai