Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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#bloomsbury business
Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-21 05:00:50 UTC ]
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Indie publisher The History Press has scooped a book on the forgotten female gangsters from the last four centuries found in the archives of Holloway Prison. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 07:58:19 UTC ]
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Bloomsbury imprint Green Tree will publish a “heartfelt” book about female incontinence by writer Luce Brett entitled PMSL: Or How I Literally Pissed Myself Laughing and Survived the Last Taboo to Tell the Tale. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 01:52:50 UTC ]
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Pan Macmillan has snapped up rights to two new major business books, with plans to publish in 2021. Continue reading at The Bookseller
[ The Bookseller | 2019-08-26 18:00:07 UTC ]
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Watkins has landed a "shame-free, revolutionary guide" to the sex positivity movement by psychologist Dr Kelly Neff. Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 06:36:19 UTC ]
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Bluebird has landed an illustrated guide to reconnecting with the natural world by floral artist and nature writer Willow Crossley. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 07:46:27 UTC ]
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#natural world
#illustrated guide
Hodder & Stoughton has landed a "brilliantly funny" non-fiction audio project from Laura Jane Williams based on her cult Instagram stories and online columns. Continue reading at The Bookseller
[ The Bookseller | 2019-08-02 01:38:05 UTC ]
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#brilliantly funny
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WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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#independent sources
Bluebird has acquired a guide to tapping into the subconscious by psychotherapist Dr Emma Loveridge and Dr Curly Moloney. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Pan Macmillan has won a 10-way auction to publish a book on the "entrepreneurial path", How I Built This, from business podcaster Guy Raz. Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
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#financial terms
#custom content
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It’s not uncommon for lines out the door of stores on Fairfax Avenue on any given day, but kids asking for autographs from the founder of what is, for all intents and purposes, a backpack company? That’s got to say something. As Sprayground founder and creative director David Ben-David strode up... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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#drive revenue
#traditional advertising
#publishing companies
#media companies
Bloomsbury Business has signed a new book about Sky and Rupert Murdoch's empire in a "major" acquisition. Continue reading at The Bookseller
[ The Bookseller | 2018-06-14 00:00:00 UTC ]
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#bloomsbury business
#rupert murdoch
Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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#distribution strategies
#business model
#post facebook
Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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#long term
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#quarterly report
#martin sorrell