Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook. To lead the newly reorganized divisions, Cook created two new jobs and made... Continue reading at 'AdWeek'

[ AdWeek | 2023-09-28 10:30:00 UTC ]
News tagged with: #integrated marketing #streamline operations #news publisher

Other Publishing stories related to: 'Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing'


Hachette Livre US ebook sales nearly 25% of total

Written By: Barbara Casassus Publication Date: Mon, 21/03/2011 - 11:26 E-book sales by Hachette Livre in the United States are in line with the national average, according to the group's chairman and c.e.o. Arnaud Nourry. He told the Buzz Média service of the French daily Le Figaro that ebooks... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #hachette livre #national average #arnaud nourry #book market


WBN titles receive major sales boost

Written By: Philip Stone Publication Date: Fri, 18/03/2011 - 14:16 Sales of the 25 titles given away as freebies on World Book Night continue to confound the critics, as the public snap up the selections at three times the rate in March this year as they did last year, on average. In total,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-18 00:00:00 UTC ]
More news stories like this |


Hothouse Fiction expands team

Written By: Caroline Horn Publication Date: Thu, 17/03/2011 - 15:51 Creative agency Hothouse Fiction is expanding its team to increase output and extend its international sales, especially into the US. Hothouse, which develops commercial series fiction for children aged five years and older,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children aged #international sales #creative director #darley anderson #editorial consultant #managing editor


Orange offers 23k ebooks for sale via Android app

Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 06:47 Orange has launched an ebook app for Android, with a "one-click buy" system which directly bills a user's Orange account. But the app will not be available on Apple's iPhone or iPad devices at the same time because of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android app #ebook app #ipad devices


Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
More news stories like this |


Media Decoder: Houghton Mifflin Harcourt Publisher Steps Down

Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times

[ The New York Times | 2011-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder


World Book Day books top charts but sales are down on last year

Written By: Philip Stone Publication Date: Tue, 15/03/2011 - 15:56 Sales of the six £1 World Book Day books fell 36% week-on-week, to 159,000 copies sold—a figure down 9% on the comparative week last year—but they nonetheless continue to dominate the sharp end of this week’s Official UK Top... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
More news stories like this |


Revived indie sees £600k sales

Written By: Lisa Campbell Publication Date: Mon, 14/03/2011 - 15:55 The revived independent retailer Watkins Books has achieved £600,000 in revenue in the first 12 months of business. American businessman Etan Ilfeld bought the 110-year-old bookseller on London's Cecil Court after it fell into... Continue reading at The Bookseller

[ The Bookseller | 2011-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cecil court #13th march


IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing effort


Sales of World Book Night titles 'double'

Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book giveaways #inaugural year #5th march #million books #included works #david nicholls #philip pullman


Greenspun Media Group Launches Weekly Regional Business Magazine

Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art director #associate editor


Summit Business Hires to Expand Advanced Markets AdvisorFX

Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
More news stories like this |


BBC teams up with Litfest

Written By: Katie Allen Publication Date: Fri, 04/03/2011 - 10:12 BBC4 and The Sunday Times Oxford Literary Festival are to link up for a fourth time, with a dedicated weekend of events, including a tribute to Harold Pinter. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth time #harold pinter


World Book Night books defy the critics as sales grow

Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales grow #philip stone #sales boost #live event #trafalgar square #featuring authors #nick cave #margaret atwood #alan bennett


Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #keynote speaker


Atkinson takes top, kids books climb and the Beeb boosts sales

Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this |


Media Decoder: Random House Adopts New Model for Selling E-Books

Beginning Tuesday, Random House will join other major book publishers in selling its ebooks using the so-called agency model, setting its own prices for ebooks while the retailer takes a commission. Continue reading at The New York Times

[ The New York Times | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #random house


Media Decoder: A Limit on Lending E-Books

Beginning in March, ebooks from HarperCollins may be lent by public libraries only 26 times before the license expires. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #public libraries


Profits and sales up at John Smith

Written By: Lisa Campbell Publication Date: Mon, 28/02/2011 - 16:12 Strong sales in its UK campus stores have helped John Smith & Son to report a sales increase of 3.1% in its latest trading results. The academic and specialist bookseller reported sales were up from £39.3m to £40.5m for... Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increase #total sales #john smith


Google introduces ebooks to Android market

Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android market #web version #james patterson