A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
News tagged with:
#study finds
#nielsen
Jan Berenstain and her husband, Stan, published their first Berenstain Bears book in 1962. Three hundred titles about the family of bears that deal with everyday problems appeared, as well as videos and TV shows.Jan Berenstain, who with her husband, Stan, made up one of the most successful... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jan berenstain
#tv shows
For Square One Publishers’ founder Rudy Shur, Beyond the Magic Bullet—The Anti-Cancer Cocktail: A New Approach to Beating Cancer, which his company released earlier this month, is the culmination of a three-year personal connection he forged with the book’s author, Dr. Raymond Chang. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
More news stories like this |
For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
More news stories like this |
The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rapid growth
As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published authors
#self-published writers
The Pulitzer Prize-winning New York Times reporter, who died Thursday while reporting in Syria, was to have embarked soon on a 20-city tour to promote his new book. Continue reading at The New York Times
[ The New York Times | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pulitzer prize-winning
#died thursday
In early summer 2011, Nature Publishing Group's Educational branch debuted its "born digital" textbook Principles of Biology, which would cost the student only $49 and contribute to the movement to democratize higher education with technology. Nature's approach was so different that it basically... Continue reading at Betanews
[ Betanews | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business model
#digital age
Many in the publishing world were convinced that Ms. Knox's story would be a huge best seller, overcoming concerns that she may not be a sympathetic figure to some of the public. Continue reading at The New York Times
[ The New York Times | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#office walls
Bluff Media has been acquired by horse racing and entertainment company Churchill Downs Incorporated (CDI) for an undisclosed amount. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#horse racing
#undisclosed amount
A travelogue exploring Britain's birds of prey is among the winners of the 2011 Royal Society... Continue reading at The Bookseller
[ The Bookseller | 2012-02-13 00:00:00 UTC ]
More news stories like this |
Penguin has acquired a title written by solar physicist Doctor Lucie Green, which looks at the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#title written
These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#changed dramatically
#direct contact
The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
#wimpy kid
#cabin fever
#jeff kinney
Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
More news stories like this |
The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek
[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#necessarily viewed
#selling point
#horizon media
#founders left
#team monitors
#fans react
#specific characters
#smart strategy
The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek
[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#necessarily viewed
#selling point
#horizon media
#founders left
#team monitors
#fans react
#specific characters
#smart strategy
Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#membership program
#marketing campaign
ProPublica and Open Road Integrated Media will release several ebooks based on ProPublica's investigative journalism, beginning in February. Continue reading at The New York Times
[ The New York Times | 2012-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
#investigative journalism