Biting Into the Post-Cookie Era

My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where everyone seemed to know one another, and regularly ran into each other at any number of watering holes or subway stops. A lot of large and small things got done in these sometime impromptu meet-ups. People were hired, companies merged, stories were given inspiration and later written and jealousies were stoked just by the core intimacy of the industry. But on another level, the “people business” of magazines was about creating a real connection with our audiences. The great periodicals of pre-mass circulation America like The Atlantic, Harper’s and Scribner’s spoke directly to the “gentle reader” in their pages. This highly personal mode of address carried over into the more raucous golden age of mass-consumer magazines in the tradition of the “letter” from the publisher or editor that opens most print magazines to this day. It's hard to imagine in the age of streaming video and algorithm-driven media rabbit holes. Today, subscribers have been largely replaced by eyeballs, where readers are “users” and where audiences are “data.” Let’s not mince words: the very nomenclature of digital media has always carried with it a tendency to dehumanize and mechanize the people on the other side... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
News tagged with: #long term #ad tech #digital media

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Apocalyptic Childhood: On Cixin Liu’s “Supernova Era”

CIXIN LIU IS having a moment. The recent publication in English of his Three-Body Problem trilogy has been rightly hailed as a sea change for Chinese science fiction in translation, garnering myriad awards and receiving wide acclaim — including an endorsement from Barack Obama. The Wandering... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-29 17:00:45 UTC ]
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O'Brien, Barry and O'Connor compete in An Post Irish Book Awards

Edna O'Brien's Girl (Faber), Kevin Barry's Night Boat to Tangier (Canongate) and Joseph O'Connor's Shadowplay (Harvill Secker) are all in the running for Novel of the Year at the An Post Irish Book Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 23:19:08 UTC ]
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Penguin Press wins 'intimate history' of post-war British black women

Tom Penn, publishing director at Penguin Press, has acquired Rebel Citizen: A History of Black Women Living, Loving and Resisting by feminist historian Jade Bentil. Continue reading at The Bookseller

[ The Bookseller | 2019-10-20 15:48:26 UTC ]
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Post-National Europe and Other Bureaucratic Fantasies: On Robert Menasse’s “The Capital”

FOR A BOOK WRITTEN in the past five years, Robert Menasse’s The Capital, published for the first time in the United States last month in a translation by Jamie Bulloch, feels strangely dated. In the time it’s taken the novel to win the 2017 German Book Prize and be translated into English, the... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-11 19:00:17 UTC ]
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Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
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A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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What happens if they toss cookies?

There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at Advertising Age

[ Advertising Age | 2019-09-25 19:00:00 UTC ]
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Monstrous Acts and Erections of Doom: On Five ’80s-Era “Paperbacks from Hell”

THE MOST TERRIFYING WORK of fiction you may read in 2019 — Elizabeth Engstrom’s When Darkness Loves Us — first crawled to life as a cheapo paperback in the mid-1980s. Now back in print as part of Valancourt’s Paperbacks from Hell series of ’70s and ’80s horror rediscoveries, Engstrom’s genre... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-09-18 12:30:01 UTC ]
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‘Come on, guys, it’s just a novel.’ Lucy Ellmann bites back at critics of her book’s length

‘Ducks, Newburyport’ is a 1,000-plus page female monologue. Might our focus on its heft be a little sexist, the author wonders? Continue reading at The Washington Post

[ The Washington Post | 2019-09-18 12:00:00 UTC ]
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'Biting' Ian McEwan satire on Brexit to be released this month

Ian McEwan is releasing a new novella at the end of this month, a “biting political satire” on Brexit about a man’s metamorphosis into the Prime Minister, hellbent on carrying out the will of the people. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 00:26:24 UTC ]
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Sourcebooks Posts Double Digit Six Month Sales Gain

Unit sales rose 24% in the first six months of 2019 over the comparable period in 2018, while revenue increased 26% at Sourcebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Pittsburgh Post-Gazette Newsroom Donates Pulitzer Monetary Award to Tree of Life Congregation

Staffers at the Pittsburgh Post-Gazette were surprised to learn April 15 that, along with the Pulitzer Prize for breaking news, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-06 14:54:26 UTC ]
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PRH Posts Double-Digit Gains in Sales, Earnings in First Half of '19

Driven by a number of acquisitions and hundreds of bestselling books, profits at Penguin Random House jumped 33.0% in the first half of 2019 over the comparable period in 2018 and revenue rose 11.3%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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Mensch snaps up Waldegrave's 'clear-eyed analysis' of post-Brexit referendum Britain

Indie publisher Mensch will publish William Waldegrave's analysis of post-Brexit referendum Britain next month. Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 09:41:25 UTC ]
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‘The Chelsea Girls’ revisits the fear and desperation of the McCarthy-era theater world

Historical novelist Fiona Davis sets her books in famous New York buildings.This time: the Chelsea Hotel. Continue reading at The Washington Post

[ The Washington Post | 2019-08-12 17:25:32 UTC ]
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Bill Berkson’s ‘A Frank O’Hara Notebook’ is a magical artifact from another era

The literary collage amounts to a charming, intriguing and insightful portrait of a poet who continues to fascinate. Continue reading at The Washington Post

[ The Washington Post | 2019-08-08 15:35:36 UTC ]
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Quad Posts Q2 Net loss on Lower Revenue

Roughly a week after it announced it was cancelling its planned purchase of LSC Communications due to objections from the Department of Justice, Quad reported that second quarter sales fell 1.2% compared to a year ago. It had a net loss of $14.7 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-31 04:00:00 UTC ]
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