Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly enamored of programmatic auctions. Instead of finding a specific destination, advertisers would plug a few of their key goals into an automated auction system -- show my ads to young women; find me people who are interested in buying a car -- and software automatically places the ads in front of the desired audience anywhere on the Internet.Automated auctions were a boon for smaller publishers, which rarely attracted attention from major advertisers and often lacked the resources to negotiate bespoke ad deals with national brands. It also turned out to be great for people looking to commit fraud. The dizzying complexity of programmatic auctions allowed fraudsters to hide among the middlemen and siphon money out of the system. This was done, in large part, by creating websites whose traffic was mostly robotic. According to a study conducted by the anti-fraud company White Ops, 11% of viewers of display ads in 2014 were robots. For video ads, it was 23%. The company says this type of fraud will cost advertisers $6.3 billion this year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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Travel guides are taking fresh approaches to, and expanding beyond, familiar destinations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Digital media company Ziff Davis acquired tech publisher CNET from its parent company, Red Ventures, for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been... Continue reading at AdWeek
[ AdWeek | 2024-08-06 10:53:30 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Michel and Ruth Moushabeck have transferred ownership of Interlink Publishing to their three daughters and son-in-law. The company, founded in 1987, describes itself as the only Palestinian-owned publisher in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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We pay tribute to the authors, illustrators, and publishing professionals we have lost so far this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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The former SVP and publishing director at Knopf will oversee the Open Road publishing team, effective immediately. She succeeds Mara Anastas, who will step into the new role of VP of special projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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U.K. online book retailer Books2Door reported that sales of £2.7 million in the first six months of 2024, a 38% increase compared to the same period in 2023. The company credits TikTok for giving it a significant boost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-29 04:00:00 UTC ]
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Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC
[ CBC | 2024-07-26 08:00:00 UTC ]
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MCD Books is one of a few U.S. publishers to strike out on its own with a Spanish edition of one of its adult titles—Héctor Tobar’s 'Our Migrant Souls,' an inquiry into Latino identity. The somewhat novel approach to translation may soon be the norm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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Spotify will now offer more than 1,000 audiobooks from some 100 publishers distributed by Ingram Content Group, including Europa Editions, Milkweed Editions, G&D Media, Bard Press, and New Society Publishers, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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The former NFL quarterback turned civil rights activist, who founded his own publishing company in 2020, has launched Lumi, an AI-based platform providing authors and other creatives with another alternative to traditional publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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A 7.7% sales increase at the recently restructured Hachette Book Group was a key contributor to a 5% rise in revenue at Lagardère Publishing in the first six months of 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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Son of one of the founders of Harcourt Brace Jovanovich, the scion carved out his own publishing career, leading three of the country's largest educational publishers over a 32-year span. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-22 04:00:00 UTC ]
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Holman launched Orbit, Hachette Book Group's SFF division, in 2007, publishing such authors as N.K. Jemison and Andrzej Sapkowski. In his new role, he will continue to report to HBG CEO David Shelley, who said the division is currently having its "most successful period ever" following "two... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
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