Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly enamored of programmatic auctions. Instead of finding a specific destination, advertisers would plug a few of their key goals into an automated auction system -- show my ads to young women; find me people who are interested in buying a car -- and software automatically places the ads in front of the desired audience anywhere on the Internet.Automated auctions were a boon for smaller publishers, which rarely attracted attention from major advertisers and often lacked the resources to negotiate bespoke ad deals with national brands. It also turned out to be great for people looking to commit fraud. The dizzying complexity of programmatic auctions allowed fraudsters to hide among the middlemen and siphon money out of the system. This was done, in large part, by creating websites whose traffic was mostly robotic. According to a study conducted by the anti-fraud company White Ops, 11% of viewers of display ads in 2014 were robots. For video ads, it was 23%. The company says this type of fraud will cost advertisers $6.3 billion this year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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Increases in adult nonfiction and children's fiction sales contributed to strong numbers in May's StatShot report on the US book market. The post AAP StatShot: US Trade Publishing Up 16.5 Percent in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-18 19:44:56 UTC ]
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The 14th Sharjah Publishers Conference opens its registration for November's staging ahead of Sharjah's International Book Fair. The post UAE: Registration Opens for the 2024 Sharjah Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-18 12:31:13 UTC ]
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As a bridge-builder between Arabic and international publishing, the Sheikh Zayed Book Award offers categories for both international and Arabic submissions. (Sponsored) The post Sheikh Zayed Book Award Invites Submissions from International Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-17 00:21:20 UTC ]
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We love a good sale, so we’re stoked to see some great USB flash drive deals on Prime Day 2024. Look no further for the best thumb drive discounts from all the big names in flash memory! I’ve even curated these drives by capacity levels, so you can get exactly the right model for your... Continue reading at PC World
[ PC World | 2024-07-16 07:02:00 UTC ]
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The company, which is headquartered in Miramar, Florida, and focuses exclusively on Christian titles, has seen significant growth in the U.S. market over the past quarter-century, with the U.S. now accounting for 52% of its total business, a testament to the growing Spanish-speaking population... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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The 14th Sharjah Publishers Conference opens its registration for November's staging ahead of Sharjah's International Book Fair. The post Sharjah’s 2024 Publishers Conference Opens for Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-15 23:09:08 UTC ]
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We know there’s always the temptation to buy a new gadget, a new laptop, a new smartphone, and so on, but with laptop bags and backpacks, they’re more of a necessity than a want. And it’s a good thing you held off getting a new laptop bag or backpack until Prime Day 2024, because we’re... Continue reading at PC World
[ PC World | 2024-07-12 11:15:00 UTC ]
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Looking for a bargain on your next tablet? You’re in luck because there are some great Prime Day deals going on, even now in the early days before the main event starts. We’re already seeing iPads on sale for more than $100 off and Amazon Fire tablets at downright massive discounts.... Continue reading at PC World
[ PC World | 2024-07-12 10:00:00 UTC ]
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Small publishers can contribute to the green transition, publisher Marie Tomičić says: 'Connect the change to your brand.' The post Sweden’s Marie Tomičić: A Small Publisher Goes Green appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-11 18:30:22 UTC ]
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With the debut of Webtoon on the U.S. stock market dominating comics world headlines last month, South Korea’s other webcomic and webnovel giant, Kakao Entertainment, and its Tapas platform are eyeing ambitions of their own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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The Publishing Perspectives Forum in Frankfurt this year features Hachette CEO David Shelley and Les Nouveaux Éditeurs' chair and CEO Arnaud Nourry. The post Shelley and Nourry Headline Publishing Perspectives Forum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-09 20:45:24 UTC ]
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The Publishers Association enumerates promising appointments for the creative industries just made by the UK's new Labour government. The post In London: Publishers Say They’re ‘Optimistic’ About Labour’s Victory appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-08 22:21:50 UTC ]
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Dozens of jobs to be cut as the Nine-owned media company announces plan to stop licensing overseas titles and focus on wholly owned brandsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastTech and culture news websites... Continue reading at The Guardian
[ The Guardian | 2024-07-08 03:27:57 UTC ]
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The century-old magazine’s new owners are turning it into a lifestyle brand that appeals to hunters, fishers, Republicans, and Democrats. Many legacy periodicals that have survived the internet are husks of their former selves. New owners come in, slash costs, and squeeze what revenue they can... Continue reading at Fast Company
[ Fast Company | 2024-07-07 11:00:00 UTC ]
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Sometimes a book’s journey to publication is straightforward. Other times, it’s a bit more circuitous. We asked publishers to tell us their fun or unusual behind-the-scenes stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-05 04:00:00 UTC ]
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Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday
[ Digiday | 2024-07-04 04:01:00 UTC ]
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After the entertainment company of the same name filed for bankruptcy, some in the book business wondered how the closure would impact the publisher. It won't. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
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The Audio Publishers Association, based in the United States, hosts a first 'International Summit of Audio Publishers' in September. The post Audio Publishers Association Stages an ‘International Summit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-02 20:55:06 UTC ]
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What are the personal, ethical, and moral considerations that go into books published posthumously? Continue reading at Book Riot
[ Book Riot | 2024-06-28 11:30:00 UTC ]
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