Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly enamored of programmatic auctions. Instead of finding a specific destination, advertisers would plug a few of their key goals into an automated auction system -- show my ads to young women; find me people who are interested in buying a car -- and software automatically places the ads in front of the desired audience anywhere on the Internet.Automated auctions were a boon for smaller publishers, which rarely attracted attention from major advertisers and often lacked the resources to negotiate bespoke ad deals with national brands. It also turned out to be great for people looking to commit fraud. The dizzying complexity of programmatic auctions allowed fraudsters to hide among the middlemen and siphon money out of the system. This was done, in large part, by creating websites whose traffic was mostly robotic. According to a study conducted by the anti-fraud company White Ops, 11% of viewers of display ads in 2014 were robots. For video ads, it was 23%. The company says this type of fraud will cost advertisers $6.3 billion this year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek
[ AdWeek | 2024-06-21 17:04:46 UTC ]
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Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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This week's new YA paperback releases and YA news, including a Tony-award winning musical adaptation of a teen classic. Continue reading at Book Riot
[ Book Riot | 2024-06-20 15:30:00 UTC ]
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Real numbers on diversity in publishing, AI garbage comes to your Kindle screen, New Adult returns: all in today's book news. Continue reading at Book Riot
[ Book Riot | 2024-06-19 18:45:34 UTC ]
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Announcing Publication of the RESISTIR Latin America Online Poetry Anthology, by The Editors of WLT News and Events [email protected] Tue, 06/18/2024 - 14:20 On November 18, 2023, World Literature Today and Latin American Literature Today... Continue reading at World Literature Today
[ World Literature Today | 2024-06-18 19:20:43 UTC ]
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Boston Properties has signed a new tenant to 360 Park Ave. South, a handsome but mostly vacant building whose co-owner sold its stake back to the developer earlier this year for $1.Ziff Davis agreed to relocate to corporate headquarters from 114 Fifth Ave. to the 20-story building at East 26th... Continue reading at Crains New York
[ Crains New York | 2024-06-18 16:59:09 UTC ]
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Forthcoming titles from religion presses are threaded with concern for restoring trust from bedrooms to boardrooms, pews to playgrounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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McCormack, the longtime, famously outspoken executive who turned St. Martin’s Press from “an insignificant trade house on the brink of bankruptcy to a quarter-billion-dollar powerhouse,” died on June 15. He was 92. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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Dan Conway at the UK's Publishers Association applauds Labour's goal 'to uphold human creativity and the UK’s copyright regime.' The post UK Publishers Association’s Conway: Upbeat on Labour’s Manifesto appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-13 20:33:18 UTC ]
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The UK's Publishers Association sees positive signals for publishing in political parties' platforms on AI and more for upcoming elections. The post The UK’s Dan Conway: Election Platforms and Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-11 21:47:11 UTC ]
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If you search for translated books all of them won’t come up in a library catalogue search. Continue reading at The Conversation
[ The Conversation | 2024-06-11 17:09:25 UTC ]
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Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday
[ Digiday | 2024-06-11 13:58:51 UTC ]
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The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday
[ Digiday | 2024-06-10 04:01:00 UTC ]
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With Helsinki Literary Agency selling up to 150 books yearly, its former CEO, Urpu Strellman, heads for her publishing roots at Art House. The post Rights Edition Interview: Agent Urpu Strellman, Back to Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-07 17:49:17 UTC ]
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Cengage, Elsevier, Macmillan Learning, and McGraw Hill have filed a lawsuit accusing Google of promoting unauthorized copies of their textbooks by allowing pirate sites to continue to run ads even after receiving thousands of takedown requests. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-06 04:00:00 UTC ]
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