Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford Reserve and Fury, an action drama from Sony Pictures premiering in October. Flipboard bills itself as "your personal magazine," an app that displays your favorite social media pages, news sites and blogs in one place. Its video ads will require a click from users and play in full-screen mode with audio. The company is reportedly looking into the possibility of auto-play videos—in the same style as Facebook—but is waiting to see how users respond to the ads first. Flipboard has been busy this year, acquiring competitor Zite from CNN in March and striking a deal with the news organization for exclusive content. But digital video is an area advertisers are particularly interested in, with spending projected to grow 42 percent to $5.96 billion in 2014, per eMarketer. "This trend makes video advertising on mobile devices highly popular as a channel for branding, and it made sense for us to add it to our offering to advertisers," said Christine Cook, Flipboard's head of advertising, in a statement. During this pilot launch, the ads will be available for advertisers in the news, sports, and travel and entertainment industries, with more opportunities available as the company rolls out a... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World
[ BBC World | 2015-04-24 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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A bevy of upcoming books take aim at former Secretary of State and presumptive Democratic presidential nominee Hillary Clinton. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-21 00:00:00 UTC ]
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The Internet hates autoplay video, but it will become even more ubiquitous as media companies aim to generate more video ad revenue. Facebook is leading that charge, driving 3 billion daily video views serving users autoplay video; Twitter and YouTube are testing various forms of autoplay; and... Continue reading at Digiday
[ Digiday | 2015-04-21 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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Jordanian entrepreneur Suleiman Bakhit produces superhero comic books for the Arab youth, to counter radical Islamist ideologies. Continue reading at BBC World
[ BBC World | 2015-04-20 00:00:00 UTC ]
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Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget
[ Engadget | 2015-04-17 00:00:00 UTC ]
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GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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IPR License and agent Lucy Abrahams look at the Poland, one of Europe's dynamic developing book markets, one with huge potential but also many challenges. The post Poland’s Book Market Has Big Potential, Many Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
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Former Vice President Dick Cheney and his daughter Liz Cheney plan to publish "Exceptional: Why the World Needs a Powerful America" on Sept. 1. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-09 00:00:00 UTC ]
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The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
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'Yes' was released almost six months ago but it's still holding steady on multiple bestseller lists. Poehler starred on the NBC sitcom 'Parks and Recreation' as well as 'Saturday Night Live' and films such as 'Anchorman 2' and 'The Secret World of Arrietty.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-03 00:00:00 UTC ]
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The backstory of Steven Rowley’s new nearly seven-figure book deal with Simon & Schuster is the stuff of publishing fairy tales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Hachette UK is working with Twitter to launch a series of videos featuring its authors talking about what they are writing live from their location using Twitter’s new Periscope app. Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
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