The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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The Daily Beast and Wall Street Journal veteran will become the magazine's 18th editor-in-chief. The post Time Taps Ed Felsenthal, Digital Editor, to Succeed Nancy Gibbs as EIC appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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A half-day seminar organized by the Book Industry Study Group focused on the increasing importance of publishing rights—and examined the industry’s longtime problem of poor rights management. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Bertelsmann and Google are between them to fund 75,000 scholarships through US online education provider Udacity, in which Bertelsmann has a stake. Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-31 00:00:00 UTC ]
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The British Library is leading an 18-month project to determine the possibility of a single digital presence for UK public libraries, backed by more than £260,000 worth of funding. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-30 00:00:00 UTC ]
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Simon & Schuster US has pledged to help libraries and retailers hit by the flooding from 'catastrophic' Hurricane Harvey. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Kew & Willow Books, which was formed by three former B&N coworkers and financed through a Kickstarter campaign, is scheduled to open in late September in the Kew Gardens neighborhood of the New York City borough. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-24 00:00:00 UTC ]
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The survey, published this month by Booknet Canada, found that Canadians prefer reading books in print. It also found that more are opting to do their reading on smartphones, or listen to audiobooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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EdTech experts Shannon McClintock Miller and Joyce Valenza discuss favorite tools and methods for bringing technology into the classroom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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A number of librarians in schools across the country share insight on helping students safely and respectfully navigate the world of social media and technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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How the 95-year-old magazine grew its circulation 10 percent despite reducing print frequency. The post The Big Idea Behind Harvard Business Review’s Record Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-16 00:00:00 UTC ]
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You're a newly minted mom. What do you want to read at 2 a.m. when you're sleep deprived, feeding your baby and have one free hand for your phone? That question is the driving force of Romper, which is emerging as a formidable publisher two years into its quest to attract millennial moms. The... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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#lifestyle site
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Penguin Random House Children’s imprint Puffin Books is partnering with healthy snack brand Bear Nibbles on a new book club. Continue reading at The Bookseller
[ The Bookseller | 2017-08-12 00:00:00 UTC ]
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