The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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The Potion Diaries author Amy Alward has signed a new series with Simon & Schuster, set in a near-future society where mobile phones have been replaced by “smart pets”. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
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The books in the publisher's new Artisinal Kitchen line are priced modestly for the publisher and the category, at $12.95, and are intended to appeal to new readers...and make it into more retail outlets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-05 00:00:00 UTC ]
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Welcome to the 12th annual report on the India-based digital publishing solutions industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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In the rapidly growing book and journal industry, STM publishing plays a key role in helping scientists and authors communicate their research results and innovations to the society. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Pressing deadlines, tight budgets, and complex requirements are just some of the usual issues digital solutions providers have to face as they move from sketchy project briefs to error-free deliverables. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Take a surgeon from 30 years ago, put her in an operating theatre today and she won’t know what to do with all the machines she has at her disposal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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The digital solutions industry is very much a product of its time. Its end consumers—especially those who tote mobile devices and demand information on the go—are the ones whose changing preferences have created such disruptive companies as Airbnb, GoFundMe, Snapchat, and Uber. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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An online and collaborative authoring and publishing services platform, AuthorCafe, a TNQ start-up, has been in public beta since January 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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The publisher that plays home to the most watched instructional cooking TV show in the U.S.—and its attendant bestselling books—pepares for a move from Brookline, Mass., to Boston. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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The Association for Christian Retail (CBA) hosted its annual UNITE trade show in Cincinnati from June 27-30, with publishers reporting positive interactions but lower numbers of booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
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O'Reilly Media will begin offering subscription access to ebooks on its Shop.reilly retail site, rather than offering direct sales of downloadable ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
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Dan Brown's new Robert Langdon thriller Origin, due for release with Transworld in September, will be set in Spain. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
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Big Green Bookshop co-owner Simon Key came face to face with presenter Piers Morgan on ITV this morning (26th June) - months after the pair had a heated Twitter feud over the merits of J K Rowling’s Harry Potter series. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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In a bid to build a comprehensive digital educational content platform for Russia, the publisher Prosveshcheniye creates a partnership with Yandex. The post Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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After being tapped by the activist and author to handle the U.S. edition of her anti-Trump book 'No Is Not Enough,' Chicago's Haymarket Books collaborated with Knopf Canada and the U.K.'s Allen Lane to crash the title, which hit shelves this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Those in digital publishing in Mexico say things are looking up somewhat, despite slow growth and a marketplace still discovering the opportunities. The post At Frankfurt’s CONTEC Mexico: Digital Under Discussion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-21 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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A two-week international reading-and-discussion exercise, the Big Library Read is underway with more than 20,000 libraries in various parts of the world. The post A Sourcebooks Title Is OverDrive’s New International Big Library Read appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-12 00:00:00 UTC ]
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