The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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The tastemakers in the publishing industry spent big on a handful of novels, and a raft of memoirs at this year's fair. Some insiders mused that while the novels offer escapism, the memoirs give readers what they crave even more in these divisive times: a sense of connection with other people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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OUP Children's is to publish a highly illustrated fiction series from Philip Reeve and Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Carolyn Reidy, CEO of Simon & Schuster, and Guillaume Dervieux, CEO of Albin Michel Group, took the stage for the Frankfurt Book Fair’s annual “CEO Talk." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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The Bookseller's Digital Census has launched, with this year's results to be released ahead of the FutureBook Conference on 1st December 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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Entertainment Weekly is preparing to move closer to the film stars and TV personalities it covers. In March it plans to leave the company's headquarters across from 1 World Trade Center and relocate to Los Angeles, moving into offices that also hold People magazine's West Coast operations.The... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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Canongate is to publish an "agenda-setting book" by author Dina Nayeri about the reality of the refugee experience entitled The Ungrateful Refugee. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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Hodder & Stoughton has won rights to publish a new business book "for the digital age" by podcaster Emma Gannon, called The Multi-Hyphen Method. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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Madefire's digital comic book platform is a good way to spice up stories that you may have read countless times, but its catalog has always had a conspicuous gap: namely, there were no Marvel comics. That ends today. Madefire has added Marvel to its... Continue reading at Engadget
[ Engadget | 2017-10-04 00:00:00 UTC ]
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The Book Industry Study Group devoted a large portion of its annual meeting held Monday to supply chain issues, with the relatively new phenomenon of third party resellers on Amazon being able to win buy buttons an issue panelists expressed particular concern about. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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In their new book, Biblical scholars Candida Moss and Joel Baden examine the Green family’s collection of antiquities planned for their $500 million Museum of the Bible, and question how the Hobby Lobby owners might be able to control the conversation about the Bible through it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-25 00:00:00 UTC ]
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Multimillion fines are just the start for Facebook and Google, as the world comes to realise how political big tech has becomeIn his wonderful book The Swerve: How the Renaissance Began, the literary historian Stephen Greenblatt traces the origins of the Renaissance back to the rediscovery of a... Continue reading at The Guardian
[ The Guardian | 2017-09-24 00:00:00 UTC ]
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Transworld has acquired an "atmospheric" debut novel set on the Essex marshes during World War 2 and in the present day. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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The first picture book set to John Lennon’s lyrics will be published by Frances Lincoln Children’s Books and Amnesty International. Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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Among the big titles American agents will be talking up in the rights center at Frankfurt are a memoir by David Lynch, an update on Cinderella, and a short story collection from Lionel Shriver. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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'We understand that great content plays a significant role in creating a high-quality app,' says Bakhram Fayzutdinov on licensing 'Deer Little Forest.' The post Multi-Territory Digital Publishing Rights Sold for ‘Deer Little Forest’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
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Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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Booksellers from more than 71 stores attended the SIBA Discovery Show in New Orleans last weekend, where diversity and race were major topics—as was the impending move of the organization's executive director, Wanda Jewell, who is relocating to the West Coast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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