When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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In an email to authors, Amazon officials shared more details on its recently announced American Idol-style crowdsourced publishing platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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If you've been following the protracted war between Amazon and Hachette, you know that Amazon's been stymieing sales of certain books by making it impossible to pre-order them, and pushing back delivery of others all over a ebook contract dispute.... Continue reading at Engadget
[ Engadget | 2014-09-29 00:00:00 UTC ]
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Celebrities and authors including Graham Norton and Ross Kemp have thrown their weight behind the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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It's September which means school is back in session. Here are 10 books that take place at schools or primarily involve the lives of teachers and students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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A year after its launch, ebook subscription service Oyster, has added tens of thousands of titles, scores of new publishers and appears to be attracting more subscribers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
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#american market
To be released in December, 'The Strange Library' will be Murakami’s second work published in 2014, a 96-page illustrated book designed by Chip Kidd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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Spain's domestic publishing market saw a year-on-year drop in turnover of approaching 12% in... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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Second-quarter 2014 data collected by leading Dutch distributor CB Logistics indicates a... Continue reading at The Bookseller
[ The Bookseller | 2014-08-21 00:00:00 UTC ]
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The owners of the World's Only Curious George Store are opening a second picture-book concept store, the Make Way for Ducklings Store in Boston, Mass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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Internet retailer accused of using tactics from Orwell's 1984 in war of words with the publisher HachetteRepresentatives of George Orwell have described Amazon's selective quoting of the Nineteen Eighty-Four author as "dystopian and shameless" and "as close as one can get to the Ministry of... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Author Lee Child has come out swinging in the manner of Jack Reacher on The Passive Voice website... Continue reading at The Bookseller
[ The Bookseller | 2014-08-14 00:00:00 UTC ]
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Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek
[ AdWeek | 2014-08-13 00:00:00 UTC ]
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Celebrities like Hillary Clinton have been sharing some of their favorite reading locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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Dori Weintraub, v-p, marketing, communications and audience development at St. Martin's Press, will be returning full-time to the SMP publicity department as v-p, publicity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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#audience development