Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Colson Whitehead and This American Life among Pulitzer 2020 winners

Author wins fiction prize for The Nickel Boys while the first ever prize for audio reporting goes to an episode of the hit podcastColson Whitehead, This American Life and writers from the New York Times are among this year’s Pulitzer prize winners.During an online, at-home video, the Pulitzer... Continue reading at The Guardian

[ The Guardian | 2020-05-04 20:00:59 UTC ]
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Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive

[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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Harry and Meghan biography Finding Freedom listed on Amazon

The title of a new biography of the Duke and Duchess of Sussex, reportedly written with the couple's co-operation, has been revealed as Finding Freedom. Continue reading at The Bookseller

[ The Bookseller | 2020-05-03 16:33:59 UTC ]
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Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books

A rare benefit of COVID-19, the UK's government finally–and suddenly–has wiped out the market's punishing tax on digital publications. The post Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 16:03:25 UTC ]
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Natasha Trethewey: I find myself longing for slower ways of connection

The former U.S. poet laureate discusses the pleasures of anticipating letters from friends and shares the poetry she is turning to during the coronavirus crisis Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 09:26:58 UTC ]
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Kate Mortenson launching national digital media company, raising $10M

Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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Coronavirus: In Spain, Publishers Weigh Crisis Management and Digital Capabilities

In Spain, trade book publishers have shown resistance to digitization. But education publishers have embraced digital technology in the coronavirus pandemic The post Coronavirus: In Spain, Publishers Weigh Crisis Management and Digital Capabilities appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-29 15:49:29 UTC ]
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Imagine 'life beyond corona', Geller urges publishers

Jonny Geller has advised publishers to see lockdown as a time of change and "experiment". Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 17:27:45 UTC ]
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20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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Rethinking Digital Editions During the Pandemic and Beyond

Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive

[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
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With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
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HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Pandemic spikes youth reading habits, TRA survey finds

The Covid-19 pandemic has seen a spike in reading among young adults, a survey from The Reading Agency has found. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 02:12:37 UTC ]
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How to turn your Kindle on or off: Finding the power button

Turning your Amazon Kindle on and off is as easy as finding the power button—except the location of that button has varied from model to model over the generations. Our handy guide will help you, and we've included photos of a variety of models, working our way from the latest down to some... Continue reading at PC World

[ PC World | 2020-04-22 14:00:00 UTC ]
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Longlist announced for Spread the Word’s Life Writing Prize 2020

The 12-strong longlist for this year's Spread the Word Life Writing Prize has been announced, with the prize open to UK writers who do not have an agent or have yet to publish a full-length work. Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 20:48:32 UTC ]
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Translating a Quality User Experience From Print Into Digital

Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off

With Axel Scheffler's illustrations and Hugh Bonneville's narration, Nosy Crow's 'Coronavirus: A Book for Children' is a free download. The post Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-21 11:52:42 UTC ]
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Eat Your Books Review: Search a Recipe Database to Find Out What's for Dinner

Searching this cookbook mega-index is the best way to find out what's for dinner. Continue reading at Wired

[ Wired | 2020-04-18 13:00:00 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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