Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Print Unit Sales Post Another Double Digit Gain

Last week, unit sales of print books had their second consecutive week of double-digit growth over the previous week at outlets that report to NPD BookScan. For the week ended May 9, 2020, print units were up 10.5% over the prior week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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PRH Continues Digital Consumer Outreach with #BooksConnectUs Campaign

Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Staffers at California Sunday and Pop-Up Magazines Are Unionizing

Staffers at Pop-Up Magazine Productions, parent company of The California Sunday Magazine and the touring "live magazine" show Pop-Up Magazine, are forming a union, and they appear to have their employer's support in doing so. An announcement issued on Monday says employees will be organizing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-12 11:52:17 UTC ]
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How to find free ebooks while libraries are closed

Shelter in place orders throughout the country haven’t just brought the economy to a grinding halt, but frozen civic infrastructure as well. Sure, water still flows from our taps, police and firefighters are still on the job, but your local library l... Continue reading at Engadget

[ Engadget | 2020-05-11 15:00:59 UTC ]
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TLC launches digital platform for writers

The Literary Consultancy (TLC) has launched a digital platform to support writers and "safeguard their creativity". Continue reading at The Bookseller

[ The Bookseller | 2020-05-11 01:42:35 UTC ]
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Abandoning suburbia for the open water, a family finds more than adventure in ‘Sea Wife’

Inspired by a true story, Amity Gaige’s new novel is a gripping tale of a marriage on the brink Continue reading at The Washington Post

[ The Washington Post | 2020-05-08 13:00:00 UTC ]
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Overcoming despair to discover the meaning of life

John Kaag finds wisdom in William James’s philosophy of free will and consciousness. Continue reading at The Washington Post

[ The Washington Post | 2020-05-08 12:00:00 UTC ]
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PRH Ups Digital Efforts in the Covid Era

Publishers are facing a new normal when it comes to their events businesses: digital or bust. At Penguin Random House, the efforts to pivot are manifold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Penske Media Names Its First Chief Digital Officer | People on the Move

[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
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The Digital Transformation in Publishing Has Left Plenty of Space for Print

Every industry is experiencing a digital transformation. For some, the pandemic has accelerated this transformation. Others, like retail, travel and QSR, are trying to quickly adapt to the new criteria of our on-demand world. Consumers are permanently changing their online consumption habits,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-07 14:20:39 UTC ]
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Finding Space for Art in Dark Times

On April 1st, I sent the final draft of my book, a memoir that revolves around my relationship with my cartoonist grandfather, to my editor. It was also on this day that there were nearly one million confirmed COVID-19 cases worldwide, almost 50,000 deaths, and thousands of overwhelmed... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-07 08:48:18 UTC ]
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Digital Sales Buoy Simon & Schuster

First quarter sales rose 4% at Simon & Schuster over last year's first period, led by gains in digital audio and e-books, but the outlook for rest of 2020 is uncertain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
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HarperCollins on Caedmon Digital Audio; Yale Press Audio on First Titles

Industry Notes: Timely moves as the coronavirus pandemic propels interest in e-formats and audio in particular: Yale opens its own audio shop and HarperCollins issues digital Caedmon classics. The post HarperCollins on Caedmon Digital Audio; Yale Press Audio on First Titles appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-06 16:38:21 UTC ]
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Hay Festival Digital

Hay Festival Digital will feature performances, discussions, and interactive Q&As with over 100 of the world’s greatest writers and thinkers. It will stream online from 22 – 31 May 2020.The opening gala, produced by Hay Festivals in association with the British Council, and AHRC, celebrates... Continue reading at British Council global

[ British Council global | 2020-05-06 14:45:31 UTC ]
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How Local Literary Communities Can Find Strength During Social Distancing

A local virtual book club strengthens the local literary scene, cultivates a diverse community, and celebrates the power of stories and books. Continue reading at Book Riot

[ Book Riot | 2020-05-06 10:32:17 UTC ]
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Mantel, O'Farrell and Atwood announced for Hay Festival Digital

Novelists Hilary Mantel, Maggie O'Farrell and Margaret Atwood are among the list of big-name writers and thinkers taking part in the first fully digital Hay Festival. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 10:09:46 UTC ]
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Faber print sales down by a third but digital growing, says c.e.o

Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 22:58:09 UTC ]
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Spotify, Wizarding World bring Harry Potter to digital audio

Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age

[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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