Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Vortex247 Showcases African Digital Comics

Vortex247, a Lagos, Nigeria-based African-centric digital comics platform, is developing the next generation of talent and content aimed at the African continent’s rapidly-expanding mobile-digital consumer base. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-15 04:00:00 UTC ]
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Frankfurt still expecting visitors as organisers reveal digital details

Frankfurt organisers have said they still expect publishers and agents from Europe to make the trip this year, as they laid out details of their virtual programme at a press briefing yesterday (14th July). Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 00:41:28 UTC ]
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Frankfurter Buchmesse Outlines Digital Programming Details

'Frankfurt Rights' and 'Frankfurt Conference' lead programming being planned for the trade show's digital operation being outlined this month by organizers. The post Frankfurter Buchmesse Outlines Digital Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-13 13:12:17 UTC ]
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Yellow Kite pre-empts journo's life hacks learned from the experts

Yellow Kite has pre-empted journalist Erin Zammett Ruddy's The Little Book of Life Skills, billed as "an expert guide to getting your life in order".  Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 11:44:31 UTC ]
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National Book Awards Makes the Move to Digital: November 18

The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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Question of how to monetise digital events hangs over festivals

A group of festival organisers have said monetising digital events needs "careful consideration" if the physical events are to survive post-pandemic life. Continue reading at The Bookseller

[ The Bookseller | 2020-07-10 05:18:43 UTC ]
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Illustrating Nick Carraway’s Infatuation with New York City High Life

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[ Literrary Hub | 2020-07-09 08:47:44 UTC ]
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Memorial Celebrates Life of S&S's Carolyn Reidy

A memorial for Carolyn Reidy, who died on May 12, celebrated the life of the publisher. Speakers included former colleagues, as well as authors, including Doris Kearns Goodwin and Hillary Clinton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

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[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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Koomson 'finds her Verity' as Gbeleyi lands audio role after open casting call

Maria Gbeleyi has been chosen as the voice of Verity Gillmare in the audio version of Dorothy Koomson’s new novel, All My Lies are True (Headline). The announcement follows an open casting call, "Find My Verity", designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 11:36:17 UTC ]
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HarperCollins lands life story of South Africa rugby captain Siya Kolisi

HarperCollins has landed the life story of Siya Kolisi, Springboks captain and star of South Africa’s 2019 World Cup-winning rugby team. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 05:01:43 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
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Nigel Slater's Toast returns in digital production

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[ BBC News | 2020-07-06 23:02:05 UTC ]
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A Literary Festival for Diverse Voices Finds a Home Online

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[ AdWeek | 2020-07-06 20:50:30 UTC ]
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UK’s National Literary Trust Research Finds Benefits of Audiobooks for Kids

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[ Publishing Perspectives | 2020-07-06 15:29:18 UTC ]
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A psychologist finds herself at the poker table

Maria Konnikova aims to enter the game’s biggest tournament. First she has to learn how to play. Continue reading at The Washington Post

[ The Washington Post | 2020-07-03 12:00:00 UTC ]
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Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 09:18:39 UTC ]
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Monty Don's My Garden World finds path to Two Roads

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[ The Bookseller | 2020-07-03 03:21:39 UTC ]
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Active Interest Media Sells Several Magazines to Pocket Outdoor Media

Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
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Physical book fairs 'still needed', as events go digital

Physical book fairs are still vital for business long-term, publishers say, amid expectations that the Beijing Book Fair may be online only this year. Continue reading at The Bookseller

[ The Bookseller | 2020-06-30 17:18:56 UTC ]
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