Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
News tagged with: #print magazine #branded videos

Other news stories related to: "Best Life Magazine Finds a Second Life as a Digital Brand"


7 Translated Books About Queer Life in Taiwan and China

Before writing my debut novel Bestiary, I began a year-long process of translating letters written by my grandmother, many of which were addressed to people I didn’t know. While attempting these translations, I realized the impossibilities and possibilities of the task—the losses and gaps and... Continue reading at Electric Literature

[ Electric Literature | 2020-09-28 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #electric literature #china appeared


Wheatle brings 'light-hearted tribute to teen life' to Barrington Stoke

Barrington Stoke will publish The Humiliations of Welton Blake, a new teen novella from Guardian Children’s Fiction Prize winner Alex Wheatle.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 09:36:51 UTC ]
More news stories like this | All news stories tagged with: #guardian children #barrington stoke #teen life


Our food shopping habits have human and environmental costs. ‘The Secret Life of Groceries’ adds them up.

Benjamin Lorr peers at the dark underbelly of the food industry, one that depends on inexhaustible supply. Continue reading at The Washington Post

[ The Washington Post | 2020-09-28 05:44:22 UTC ]
More news stories like this | All news stories tagged with: #secret life


Transforming the digital offer for public libraries

As the national library of the United Kingdom, the British Library’s mission is to make our intellectual heritage accessible to everyone, for research, inspiration and enjoyment.  This means making our own buildings and online offers engaging for everyone, as well as working in partnership... Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 13:05:14 UTC ]
More news stories like this | All news stories tagged with: #library sector #british library #united kingdom #national library #public libraries


The Book That Changed My Life: Giving Voice to the Divine, Inexplicable Ocean

In the early summer of 1994, I walked into Alice’s Bookshop in North Carlton; a small shop in an old terrace on a straight boulevard that runs north out of Melbourne, Victoria. Being so close to the venerable sandstone of Melbourne University, there’s an old-fashioned gravity about the place.... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-24 08:48:13 UTC ]
More news stories like this | All news stories tagged with: #bookshop #small shop #early summer #giving voice


Would you find this bookstore beautiful or terrifying? Or both.

Well, beautiful might not exactly be the word—perhaps disquietingly arresting? Chinese architecture firm x+living seems to be channeling the synaptic afterimages of Borges’s brain in their dizzying design for a bookstore in the city of Dujiangyan, in the southwest of China. The almost manic use... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-23 13:51:18 UTC ]
More news stories like this | All news stories tagged with: #bookstore


Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | All news stories tagged with: #jason bartholomew #brand identity


Combined Regional Bookseller Conference Draws a (Digital) Crowd

In a partnership that may turn out to be a rare, notable success during the pandemic, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance saw their five-day combined conference kick off on Monday with high attendance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller #booksellers association


Absolute snack Stanley Tucci is writing a memoir about his life as a foodie.

There are very few celebrities whose meals interest me. (Yes, I do hate Instagram, thank you.) But here’s one: Stanley Tucci, who announced today that he’s working on a memoir called Taste: My Life Through Food. Publisher Gallery Books described it as “intimate and charming reflection of Tucci’s... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 18:45:33 UTC ]
More news stories like this | All news stories tagged with: #memoir #announced today #stanley tucci


Sigrid Nunez’s ‘What Are You Going Through’ is an ambitious novel about the meaning of life and death

Nunez’s first novel since winning the National Book Award follows a woman and her terminally ill friend. Continue reading at The Washington Post

[ The Washington Post | 2020-09-16 16:32:08 UTC ]
More news stories like this | All news stories tagged with: #first novel #national book award #sigrid nunez


The Whiting Foundation has announced its 2020 Literary Magazine Prize awardees.

Today, the Whiting Foundation announced the five print and digital winners for its third annual Literary Magazine Prizes. Since launching in 2018, the Whiting Literary Magazine Prizes seek to recognize, reward, and support publications that actively nurture writers who produce extraordinary... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-16 12:00:53 UTC ]
More news stories like this | All news stories tagged with: #literary magazine #whiting foundation


Frankfurter Buchmesse Announces Details of Its Digital Professional Program

The planning team in Frankfurt begins to release details of its programming for publishing professionals, with several strands of participation. The post Frankfurter Buchmesse Announces Details of Its Digital Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-16 11:30:01 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #publishing professionals


Five Win 2020 Whiting Literary Magazine Prizes

The 2020 Whiting Literary Magazine Prizes were announced today and were given to 'Conjunctions,' 'Foglifter,' 'Kweli,' 'Nat. Brut,' and 'One Story.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary magazine #announced today


Walter Mosley changes gears with ‘The Awkward Black Man,’ a meditation on health, aging and life

The story collection is a departure for the beloved writer best known for his Easy Rawlins mysteries. Continue reading at The Washington Post

[ The Washington Post | 2020-09-15 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #beloved writer #story collection #walter mosley


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #dark side #late 1950s #cold war


Offil, Osman and Cleeves feature in first digital Durham Book Festival

Jenny Offil, Richard Osman and Ann Cleeves are among the authors taking part in the first digital Durham Book Festival this October.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 10:23:16 UTC ]
More news stories like this | All news stories tagged with: #book festival #ann cleeves #richard osman


Susanna Clarke’s infinitely clever ‘Piranesi’ is enough to make you appreciate life in quarantine

Fans of “Jonathan Strange & Mr Norrell” have waited a long time for Clarke’s second novel. Continue reading at The Washington Post

[ The Washington Post | 2020-09-08 16:23:45 UTC ]
More news stories like this | All news stories tagged with: #long time #susanna clarke


Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation

COVID-19 travel restrictions prevent a physical exhibition at the 2020 Frankfurt Book Fair, as the trade show turns its focus to digital. The post Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-08 13:19:02 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #physical exhibition #exhibition hall #digital evocation


Wiley Posts Q1 Gains Led by Digital Sales Boost

Higher sales of a range of digital and online products offset continued declines in print revenue, leading to a 2% increase in sales in the first quarter of fiscal 2021 at John Wiley & Sons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #2% increase #print revenue #higher sales


JG Farrell's The Singapore Grip: new TV adaptation brings to life the final book by one of the UK's finest novelists

The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation

[ The Conversation | 2020-09-03 13:13:15 UTC ]
More news stories like this | All news stories tagged with: #final book #british empire