Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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A survey by the Authors Guild of its members found a majority of authors had already lost significant income due to the ongoing pandemic, led by lost fees from appearances and writing opportunities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Print Unit Sales Had Double-Digit Gain Last Week

Print unit sales rose 13.7% in the week ended April 11 over the week ended April 4 at outlets that report to NPD BookScan. Sales benefited from the release of 'Magnolia Table, Volume 2' by Joanna Gaines, which sold more than 130,000 copies last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
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‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

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[ Digiday | 2020-04-16 04:00:00 UTC ]
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Guppy Books holds competition to find new YA voices

Oxford-based independent publisher Guppy Books is launching a competition to search for new voices in young adult fiction.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-14 12:22:58 UTC ]
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Sheikh Zayed Book Award Sets Winners’ Digital Ceremony for Thursday

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[ Publishing Perspectives | 2020-04-14 11:12:29 UTC ]
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Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

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Literary Magazines Published by Libraries

Many libraries publish art and literary magazines featuring authors and artists from their local community and from all over the world. Continue reading at Book Riot

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‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

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[ Digiday | 2020-04-13 04:00:00 UTC ]
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The Cold War roots of Putin’s digital-age intelligence strategy

The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post

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Personal Space: Hadley Freeman on Finding Out the Tall Family Tales Were All True

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[ Literrary Hub | 2020-04-09 17:00:34 UTC ]
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Hearst Magazines President Troy Young on Publishing During a Pandemic: “We Have to Be More Innovative Than Ever.”

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PSA: Enjoy free digital movies, audiobooks, and more through your local library

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As Magazines Seek New Footing During the COVID-19 Crisis, Newsstands Try to Hang On

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Digital Edition Providers See Opportunity in Print Disruption Amid Covid-19

With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine

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Bustle Digital Group Lays Off Staff of The Outline as Part of Broader Cuts

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Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague

As print sales fall, Czech publisher Grada focuses on its digital subscription platform and much-needed tech upgrades to meet the growing demand for digital content. The post Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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Digital Bestseller Lists: May makes hay with the bay

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