Beer is no longer cool, says Nielsen, but these drinks are

The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2020-01-29 12:43:50 UTC ]
News tagged with: #good people #nielsen

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Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek

[ AdWeek | 2020-10-14 10:00:00 UTC ]
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Nielsen Book Releases Australian Audiobook Consumer Research

What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
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S&S signs three-book deal with debut illustrator Adam Beer

Simon & Schuster Children’s UK has signed three picture books from illustrator Adam Beer in a "significant" deal, incuding two titles which will be published in partnership with author Anna Kemp. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 08:37:53 UTC ]
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Chicago Brewery Crafts Beer for Hat & Beard Fall Release

A Chicago brewery is partnering with Hat and Beard Press to cross-promote craft beer and a new collection of short stories by Sam Weller by brewing an Imperial stout with a label that replicates the cover of 'Dark Black.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-03 04:00:00 UTC ]
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Nielsen Book to restate sales numbers for Dawson title after bulk purchase

Nielsen Book has said it is restating Mark Dawson's sales figures, after the author admitted to making a bulk purchase of his own book The Cleaner to secure his status as a "top 10 bestseller". Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 11:24:27 UTC ]
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Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
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4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:56:49 UTC ]
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Coronavirus Impact: Nielsen Book India on Readers in the Pandemic

Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
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After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Sales fell 11% year-on-year in second quarter, Nielsen estimates

Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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'Pioneering' Bookstart founder Wendy Cooling dies

Bookstart founder and children's author Wendy Cooling has died following a short illness.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 17:38:10 UTC ]
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Digital Media Companies are Likely to Wait Even Longer for Payments

Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
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‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments

The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-06-18 04:01:34 UTC ]
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Mourning the Letters That Will No Longer Be Written, and Remembering the Great Ones That Were

A book critic laments the decline in proper correspondence, and recalls the great letters of Ralph Ellison, Jean Rhys, Samuel Beckett and others. Continue reading at The New York Times

[ The New York Times | 2020-06-17 09:00:00 UTC ]
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Amazon Charts: Why I'm No Longer Talking to White People about Race soars to top

Reni Eddo-Lodge's Why I'm No Longer Talking to White People about Race (Bloomsbury) has rocketed straight into the Amazon Charts' Most-Sold: Non-Fiction number one spot in its first week in the chart. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 00:35:29 UTC ]
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