The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2020-01-29 12:43:50 UTC ]
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The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
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The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
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Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
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Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
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"Second Place," Rachel Cusk's first novel after the radical, brilliant "Outline" trilogy, follows a forceful woman who's had enough of difficult men. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-28 14:00:33 UTC ]
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It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News
[ ABC News | 2021-04-13 20:52:43 UTC ]
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In “The Wild Silence,” a sequel to her best-selling memoir “The Salt Path,” the British author contends with the illness and death of loved ones but finds solace outdoors. Continue reading at The New York Times
[ The New York Times | 2021-04-06 09:00:08 UTC ]
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This year marks the 25th anniversary of Cool Springs Press, which has grown from its beginning as a regional press to an internationally recognized publisher of lifestyle bestsellers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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UK book sales tracked by the Nielsen Bestseller Awards in 2020 produced eight new platinum-sellers, bringing the total since 2000 to 149. The post In London, Nielsen Announces Its 2021 Bestseller Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-18 00:44:43 UTC ]
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The company that oversees the children’s author’s estate said that the titles contained depictions of groups that were “hurtful and wrong.” Continue reading at The New York Times
[ The New York Times | 2021-03-03 08:08:27 UTC ]
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Six Dr. Seuss books — including And to Think That I Saw It on Mulberry Street and If I Ran the Zoo — will stop being published because of racist and insensitive imagery, the business that preserves and protects the author's legacy said Tuesday. ... Continue reading at CBC
[ CBC | 2021-03-02 12:29:16 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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If you’re on the hunt for new literary rabbit holes, today is your lucky day. The Historical Dictionary of Science Fiction, created by lexicographer Jesse Sheidlower (a former editor of both the OED and Random House Dictionaries) is “a comprehensive quotation-based dictionary of the language of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-27 16:14:09 UTC ]
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George Saunders’ new book, A Swim in a Pond in the Rain: In Which Four Russians Give a Master Class on Writing, Reading, and Life, is out next month and promises to be a literary master class on the short story. Drawing from his teaching career at Syracuse’s MFA program, Saunders walks readers... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-17 17:00:15 UTC ]
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If you love a) a good set and b) a pugnacious critic, then you’re in luck. Nearly ten years after the death of Christopher Hitchens, Atlantic Books is releasing new mass-market paperback editions of 12 of his books, redesigned by Nathan Burton and art directed by Richard Evans. (I don’t know... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-17 14:22:23 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Lockdown was a key factor driving new consumers to try audiobooks in 2020 and helped increase listening among longer term listeners, according to hot-off-the-press data from Nielsen. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 01:26:41 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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Hodder & Stoughton will publish The Emperor’s Feast, a "unique history of China told through its food and drink", by author and presenter Jonathan Clements. Continue reading at The Bookseller
[ The Bookseller | 2020-11-11 05:47:40 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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