The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2020-01-29 12:43:50 UTC ]
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Libraries are awesome, don't you agree? Looking up library services, beyond the books, here are seven cool library initiatives I found and love. Continue reading at Book Riot
[ Book Riot | 2019-10-08 10:36:16 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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ONE DAY IN a Los Angeles bookshop in the mid-1970s, a thick City Lights softcover with a stark black-and-white spine magnetized a suburban adolescent’s eyeballs. “BUKOWSKI” the cover read at the top in big block letters, and at the bottom, in smaller letters: “Erections, Ejaculations,... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-01 17:00:44 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek
[ AdWeek | 2019-09-05 20:28:29 UTC ]
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Robert MacFarlane has triumphed at the Wainwright Golden Beer Book Prize with eighth book Underland. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 02:32:00 UTC ]
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The latest mystery from Louise Penny, a probing novel by Richard Russo, and Sarah M. Broom’s memoir of living in New Orleans, all made our list this month. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-08-12 18:22:23 UTC ]
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The latest mystery from Louise Penny, a probing novel by Richard Russo, and Sarah M. Broom’s memoir of living in New Orleans, all made our list this month. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-08-12 18:22:23 UTC ]
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The latest mystery from Louise Penny, a probing novel by Richard Russo, and Sarah M. Broom’s memoir of living in New Orleans, all made our list this month. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-08-12 18:22:23 UTC ]
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The latest mystery from Louise Penny, a probing novel by Richard Russo, and Sarah M. Broom’s memoir of living in New Orleans, all made our list this month. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-08-12 18:22:23 UTC ]
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The latest mystery from Louise Penny, a probing novel by Richard Russo, and Sarah M. Broom’s memoir of living in New Orleans, all made our list this month. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-08-12 18:22:23 UTC ]
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The runaway pulp fiction icon Surender Mohan Pathak maintains his dominance with the top slot in the fiction category in Hindi bestsellers listings. The post In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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If you needed yet another reason to love libraries: they help during heatwaves. Libraries in Missouri, New York, Pennsylvania, California, ... Continue reading at Book Riot
[ Book Riot | 2019-07-28 10:31:48 UTC ]
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It’s a cliché among authors that we write the books we wish existed, but two of the many reasons I set out to write The Lager Queen of Minnesota was because I wanted to read literary fiction set in a brewery, and frankly, I also wanted a reason to bum around the country researching contemporary... Continue reading at Electric Literature
[ Electric Literature | 2019-07-19 11:00:19 UTC ]
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Both the United States-based Rakuten OverDrive and the UK-based Nielsen Book are named today as new partners for CILIP in Libraries Week 2019. The post Nielsen Book and Rakuten OverDrive Named Supporters of the UK’s Libraries Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-17 08:10:12 UTC ]
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Nielsen Book has joined forces with library and information association CILIP to sponsor its reading campaign alongside National Libraries Week in a new two-year partnership. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 17:15:51 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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