BBC eyes vertical ads to boost mobile monetization

The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail Online, Hearst and The Washington Post. Agencies have welcomed it, but say barriers remain to mainstream adoption. The post BBC eyes vertical ads to boost mobile monetization appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-01 00:00:00 UTC ]
News tagged with: #mobile apps #larger part #mail online

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Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with: #premium plan #november 3rd #release date #lower price #12pm eastern #south korea #wider audience #nielsen

Bookselling Spotlight: Third Eye Books

We talk with Michelle Lewis and Charles Hannah, who own and operate Third Eye Books, a store in Portland, Ore., focused on anti-racism and social justice titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-30 00:00:00 UTC ]
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A lively peek at Democratic politics, through Biden’s and Obama’s eyes

Recounting their relationship, Gabriel Debenedetti offers colorful behind-the-scenes stories and vivid details that will appeal to political obsessives. Continue reading at The Washington Post

[ The Washington Post | 2022-09-16 10:00:29 UTC ]
More news stories like this | News stories tagged with: #vivid details

Wattpad gave authors a boost. TikTok launches them to new heights.

On Wattpad, authors retain a lot of the control, but on TikTok, it’s hard to know when and how a story will go viral. Continue reading at The Washington Post

[ The Washington Post | 2022-09-03 13:00:59 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology

College textbook maker Pearson eyes NFTs to claim a cut of second-hand sales

NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including... Continue reading at Engadget

[ Engadget | 2022-08-03 20:10:20 UTC ]
More news stories like this | News stories tagged with: #second-hand sales #nft advocates #major attributes #secondary market #analogue world #makes sense #pearson

Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with: #top line #linear tv #nielsen

Booker Prize Looks to Boost Social Media With a Book Club Contest

The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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‘Invisible Things’ is a science fiction novel with an eye on the now

Mat Johnson’s latest book delivers a biting satire of American politics and class issues — from the vantage point of outer space. Continue reading at The Washington Post

[ The Washington Post | 2022-06-22 13:00:32 UTC ]
More news stories like this | News stories tagged with: #american politics #vantage point #outer space #science fiction

Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

French author Alice Zeniter has won the eye-popping €100,000 Dublin Literary Award.

The Art of Losing (Farrar, Straus and Giroux) by French novelist Alice Zeniter has won the prestigious Dublin Literary Award, a prize which comes with a handsome glass trophy and the world’s largest purse for a single novel published in English—a whopping €100,000. Nominations for the Dublin... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-24 16:21:57 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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An eye-opening portrait of bin Laden, drawn from his personal files

Based on documents recovered from his compound, Nelly Lahoud argues that al-Qaeda and its leader were greatly diminished after 9/11. Continue reading at The Washington Post

[ The Washington Post | 2022-04-15 12:00:38 UTC ]
More news stories like this | News stories tagged with: #bin laden

Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
More news stories like this | News stories tagged with: #tv shows #release date #mobile phone #mobile phones #global head #sheer number #prime subscribers #makes sense #kindle

Authors and Booksellers Mobilize for Midterm Voters

Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #democratic action #libraries