The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail Online, Hearst and The Washington Post. Agencies have welcomed it, but say barriers remain to mainstream adoption. The post BBC eyes vertical ads to boost mobile monetization appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-01 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 08/02/2011 - 15:30 Bertelsmann is negotiating to sell its French subsidiary DirectGroup France to US investment fund Najafi Companies. The fund, which is based in Phoenix, Arizona and was created in 1983, said it was in exclusive negotiations... Continue reading at The Bookseller
[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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Hearst Corporation, parent to the National Magazine Company, has confirmed for the first time it is no longer in talks to buy BBC Magazines following its Lagardère move. Continue reading at Media Week
[ Media Week | 2011-02-07 00:00:00 UTC ]
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Written By: Caroline Horn and Philip Stone Richard and Judys childrens book club initiative, which launched a week ago, saw average sales across the 18 selected titles grow by some 226%. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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