The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail Online, Hearst and The Washington Post. Agencies have welcomed it, but say barriers remain to mainstream adoption. The post BBC eyes vertical ads to boost mobile monetization appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-01 00:00:00 UTC ]
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Significant sales of Sarah J. Maas’s new fantasy novel, 'Crescent City: House of Sky and Breath,' prompted Bloomsbury to increase its full year guidance for the year ended February 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 04:00:00 UTC ]
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"Antiracist Baby" is a No. 1 bestseller on Amazon a day after the GOP senator railed against it during Judge Ketanji Brown Jackson’s confirmation hearing. Continue reading at HuffPost
[ HuffPost | 2022-03-23 19:18:14 UTC ]
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Revenue at Scholastic rose 24% for the third quarter ended February 28, 2022, over the prior year period, and the company cut the quarterly operating loss. While sales trends remain favorable, the company said that it is working on ways to control higher prices for paper, printing, and freight,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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The NBCC virtual awards ceremony Thursday evening was an upliffting affair, with a diverse group of award recipients underscoring the importance of books, both to audiences today and to future generations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The UK’s most valuable award of its kind, the Wolfson History Prize, will celebrate its 50th anniversary by boosting its prize money this year to £50,000 for the winner, with each shortlisted author taking home £5,000. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 03:03:17 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Oneworld has commissioned an "unforgettable" insider account from former BBC "Newsnight" producer Sam McAlister, the "booker extraordinaire" who secured an infamous interview with Prince Andrew. Continue reading at The Bookseller
[ The Bookseller | 2022-01-17 23:51:46 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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HarperCollins has scooped Why is This Lying Bastard Lying to Me?, an insider account and debut by former BBC political programming editor Rob Burley. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 14:50:05 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Simon & Schuster UK has acquired Tory Nation: How One Party Conquered the UK by Samuel Earle. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 04:53:22 UTC ]
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Sarah Vaughan returns to the corridors of Westminster in a thrilling new story of power plays. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 05:20:09 UTC ]
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Oxford University Press dominates Nielsen’s academic charts, with 19 of the top 20 titles, however Mary Beard’s latest—and its hefty average selling price—has given a boost to its publisher Princeton University Press. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 23:46:44 UTC ]
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