Back to School

Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and science. Meanwhile, licensors value the exposure their properties can generate in schools, something that can be difficult to replicate through traditional entertainment or retail channels these days. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
News tagged with: #school libraries #licensed books #increasingly made #licensed titles #reluctant readers #retail channels

Other Publishing stories related to: 'Back to School'

Procter & Gamble, a U.S. soccer sponsor, backs the women’s team's fight for equal pay: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age

[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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Inaugural NYT Food Festival is a go, with backing from Mastercard, Uber Eats, Bulleit and more

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Food for thought: Back in April, The New York Times announced that it would be... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 19:24:56 UTC ]
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A view of China, from the back — and front — seat of a cab

Frank Langfitt’s “The Shanghai Free Taxi” offers an unusual perspective on a rapidly changing country. Continue reading at The Washington Post

[ The Washington Post | 2019-07-11 14:35:47 UTC ]
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Her Book in Limbo, Naomi Wolf Fights Back

After her American publisher delayed her new book, “Outrages,” over accuracy concerns, she is responding with a strategy mixing scholarly peer review and damage control. Continue reading at The New York Times

[ The New York Times | 2019-07-09 10:36:47 UTC ]
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After 4,000 miles and 5,000 book giveaways, Poetry to the People is back home.

On June 28, the Poetry to the People tour wrapped up its 4,000 mile round-trip journey from Brooklyn to New Orleans and back. It was exhausting and exhilarating. There’s nothing like putting a free book into the hands of someone who will obviously love it. The enthusiasm for story was palpable... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-08 14:50:37 UTC ]
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How a Comic Book About Feral Elves Got Me Through Middle School

We were mixing papier mache in art class. It was seventh grade. I was twelve. I liked that muddy mix, liked how it felt on my hands, liked spreading it on the balloon that had been distributed to me so that I could make a mask. I began to sing under my breath. I sang […] The post How a Comic... Continue reading at Electric Literature

[ Electric Literature | 2019-07-03 11:00:56 UTC ]
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Ros Harding wins School Librarian of the Year Award

The School Library Association (SLA) has awarded the School Librarian of the Year Award to Ros Harding from The King’s School Chester. Continue reading at The Bookseller

[ The Bookseller | 2019-07-01 07:49:08 UTC ]
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New sponsor for Seven Stories’ ‘Authors into Schools’ programme

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[ The Bookseller | 2019-07-01 02:41:22 UTC ]
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State school children miss out on author visits, NLT report reveals

Writers say a lack of funding and cuts to libraries mean children from disadvantaged backgrounds are missing out when it comes to school visits, after a new report shows that independent schools are far more likely to have welcomed an author in the past year than state schools. Continue reading at The Bookseller

[ The Bookseller | 2019-06-26 04:33:29 UTC ]
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Bette Midler Looks Back on Her Autobiographical, Fantastical Children’s Book, “The Saga of Baby Divine”

Rachel Syme writes on “The Saga of Baby Divine,” Bette Midler’s best-selling autobiographical children’s book, from 1983. Continue reading at New Yorker

[ New Yorker | 2019-06-25 19:00:00 UTC ]
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Looking back on the life of advertising legend Philip Geier

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[ Advertising Age | 2019-06-24 19:42:28 UTC ]
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Looking Back, Moving Forward: ReShonda Tate Billingsley Reflects on Her 50 Novels

As she celebrates a series of career milestones—which coincide with the 20th anniversary of her publisher, Dafina Books—the author starts a new chapter by revisiting classic characters in the long-awaited sequel to her first novel, My Brother’s Keeper. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-24 04:00:00 UTC ]
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Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

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[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Christian Rock Band-Inspired Graphic Novel Goes Back to ‘Eden’

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[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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May Religion Bestsellers: The Rational Bible is Back; Richard Paul Evans Tops

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[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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Bring Back the Golden Age of Broadcast Regulation. Especially for YouTube and Facebook.

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[ Slate | 2019-06-07 01:34:58 UTC ]
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How I Got My Toddler Back On Books After She Got A Taste Of Screen Time

I want my kid to treasure that magical reading time as much as I did growing up. Continue reading at The Huffington Post

[ The Huffington Post | 2019-06-06 15:39:29 UTC ]
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AOC as 'Supergirl': comic parody hits back at DC complaint

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[ The Guardian | 2019-06-06 13:44:12 UTC ]
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BookCon 2019: School’s In

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[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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