A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn't self-abnegation, it's capacity and mission. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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Emotional women's fiction, yet more psychological crime, talking-point business books and a... Continue reading at The Bookseller
[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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Writer Gillian Flynn has acknowledged rewriting the ending to her novel Gone Girl (Weidenfeld... Continue reading at The Bookseller
[ The Bookseller | 2014-01-10 00:00:00 UTC ]
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It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
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The publisher Consortium Books posts its own video of hot water being tossed in the air in frigid weather, while a library recommends keeping a book at hand when it's cold outside. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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Bricks-and-mortar bookstores are missing a huge opportunity by failing to take advantage of the self-publishing revolution, argues Tanja Tuma. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-06 00:00:00 UTC ]
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In late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all digital advertising growth in 2013. And the mobile pie is expected to grow by another $5 billion in 2014.For publishers looking to capitalize... Continue reading at Advertising Age
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Should Australian newspapers, like Fairfax, publish opinion pieces that deny or seek to cast doubt on man-made global warming?Should Fairfax — or other media publishers — give a platform for climate change denialist opinion pieces?The most recent example is Fairfax publishing a piece by John... Continue reading at The Guardian
[ The Guardian | 2014-01-04 00:00:00 UTC ]
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This month’s starred reviews of self-published books includes a pair of notable new novels, one about dysfunctional childhood in Western and another about a busy single mother. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-04 00:00:00 UTC ]
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Last year was a great year for PW online. We added new podcasts and newsletters, made a ton of friends on Twitter and Facebook, and have had the busiest year ever at publishersweekly.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek
[ AdWeek | 2014-01-02 00:00:00 UTC ]
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Author Michael Rosen has said sex in teenage fiction can help young people deal with... Continue reading at The Bookseller
[ The Bookseller | 2013-12-31 00:00:00 UTC ]
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Sir Alex Ferguson's My Autobiography (Hodder & Stoughton) has retained pole position in... Continue reading at The Bookseller
[ The Bookseller | 2013-12-31 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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The two stories were written in 1958 while the late writer was working at a Detroit-based advertising agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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New 'intellectually credible' self-improvement books set to outsell celebrity biographies in 2014Sir Alex Ferguson may have the coveted Christmas number one spot with the record-breaking sales of his memoir, My Autobiography. But not even celebrity memoirs are likely to match the publishing... Continue reading at The Guardian
[ The Guardian | 2013-12-29 00:00:00 UTC ]
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Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read: Continue reading at Slate
[ Slate | 2013-12-27 00:00:00 UTC ]
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