A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
Philip Jones looks ahead to assess how the publishing industry will weather Brexit. Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age
[ Advertising Age | 2019-03-21 00:00:00 UTC ]
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Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday
[ Digiday | 2019-03-21 00:00:00 UTC ]
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As a recipient of the Arts Connects Us Grant I travelled to Ghana and Sierra Leone to meet with writers and publishing professionals working in the field of books for young readers to foster creative and collaborative exchanges between those contacts and publishing professionals and readers in... Continue reading at British Council global
[ British Council global | 2019-03-19 11:10:28 UTC ]
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You started writing early in your high school days, what were you writing about most back then?I think it is exaggerating to say I started writing at high school. I was already writing, but it was mainly journaling, which was not for public consumption. There was a poem (about a tree in the... Continue reading at British Council global
[ British Council global | 2019-03-15 11:15:36 UTC ]
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The professor and author discusses his research into the publishing industry’s recent attempts to improve diversity. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Sunny Singh reflects on how far the Jhalak Prize and the publishing industry have come since the award was founded, and how far there is to go. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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The giants of the scientific publishing industry have made huge profits for decades. Now they are under threatScientific publishing has long been a licence to print money. Scientists need journals in which to publish their research, so they will supply the articles without monetary reward. Other... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
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Five years after a report into the trade that induced many measures to change the publishing industry, a new text will assess the current state of play. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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The leading provider of publishing services celebrates 50 years of delivering excellence to the publishing industry. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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A new digital platform and newsletter called The FLIP (Female Leadership in Publishing), launched by three Transworld colleagues to showcase "brilliant, inspiring, courageous and creative" women who work in the publishing industry, has been "inundated" with support, collecting hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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The publishing industry does not look like it is headed for a big finish to 2018. In the week ended Dec. 15, 2018, unit sales of print books fell 6.5% compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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It is “absolutely the responsibility” of the publishing industry to inspire and empower the next generation, Dialogue Books publisher Sharmaine Lovegrove has said, while urging the trade to ensure inclusivity in the workplace is "the norm, and not just a trend". Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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The publishing industry might have to think back to Harry Potter’s heyday for a book that has garnered as much attention as the former first lady’s has. Continue reading at The New York Times
[ The New York Times | 2018-11-14 00:00:00 UTC ]
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The global rash of phishing targeted towards the publishing industry is continuing after the Frankfurt Book Fair, with at least one targeted company calling on the New York attorney general to mount an investigation, The Bookseller has learned. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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This 11-year old girl demands more diversity for children’s books, which are overwhelmingly about “white boys and their dogs.” The lessons of Fenty Beauty and Black Panther have not yet trickled down to the world of children’s books. Apparently, the publishing industry has not yet realized that... Continue reading at Fast Company
[ Fast Company | 2018-10-24 00:00:00 UTC ]
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The shortlists for this year’s FutureBook Awards are to be announced at the Frankfurt Book Fair, with Pan Macmillan managing director Anthony Forbes Watson to be interviewed by Philip Jones, editor of The Bookseller, at the same event. The interview and awards announcement takes place on... Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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We spoke to Melissa Cummings-Quarry, co-founder of the Black Girls Book Club, about the club's plans for the future and thoughts on diversity in the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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A late-summer standoff has flared with the US publishing industry's largest–and longest-struggling–brick-and-mortar retail chain. Its former CEO is suing for defamation. The company, in response, alleges sexual harassment. The post Barnes & Noble’s Former CEO, Demos Parneros, Launches... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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