A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
Among this week’s notable deals is the seven-figure sale of a debut novel titled The Other Black Girl. The send-up of the publishing industry, by a former Knopf assistant editor, was pitched as Get Out meets Younger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Below is a collection of articles that respond to American Dirt, consider the injustices of the publishing industry’s Big Five, and highlight books by Chicanx and Latinx writers. ¤ A reading list assembled from these articles: The Poet X by Elizabeth Acevedo Heart Like a Window, Mouth Like a... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-02-14 19:23:11 UTC ]
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Boris Johnson | Marmalade years | US publishing industry | Quick crossword | Roysters crispsIt’s all very well Labour demanding an inquiry into who paid for Boris Johnson’s Caribbean holiday (Report, 14 February), but what I should really like to know is when will the Independent Office for... Continue reading at The Guardian
[ The Guardian | 2020-02-14 17:21:53 UTC ]
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Critics of "American Dirt" invited Oprah Winfrey on Wednesday to discuss "#DignidadLiteraria and other Latinx groups and the publishing industry that has systematically erased us." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-13 04:43:13 UTC ]
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The "American Dirt" uproar is prompting the book industry to review, reenforce, and revamp plans to become more diverse and inclusive. The publishing industry is predominantly run by white women, according to a new study. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-02-12 17:29:22 UTC ]
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The "American Dirt" uproar is prompting the book industry to review, reenforce, and revamp plans to become more diverse and inclusive. The publishing industry is predominantly run by white women, according to a new study. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-02-12 17:29:22 UTC ]
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THE CONTRETEMPS OVER Jeanine Cummins’s American Dirt revolves around a narrative of a publishing industry eager for blockbusters, white authors who inhabit the stories of marginalized people, and embarrassment when the multiple flaws and tone-deaf passages of the hyped-up book are exposed.... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-02-05 18:00:58 UTC ]
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Children’s book publisher Lee & Low Books, a minority-owned company that focuses on multicultural literature, recently released the results of a survey geared towards finding out one thing: What do the numbers say about the widely perceived lack of diversity in the publishing world? The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-29 21:40:46 UTC ]
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As the challenges and competition in the consumer publishing industry intensify, publishers have sought top talent from betting firms, streaming music services and scientific publishing. The post The Guardian is the latest old-line publisher to reach outside the business for a CEO appeared first... Continue reading at Digiday
[ Digiday | 2020-01-16 05:01:09 UTC ]
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The publishing industry mourns Ram Dass, the bestselling author of ‘Be Here Now’ and other books on spirituality, following his recent death at age 88. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-08 05:00:00 UTC ]
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There are a multitude of effects the changes in publishing have had on the industry -- but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the... Continue reading at Digiday
[ Digiday | 2020-01-07 05:01:49 UTC ]
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In the 2010s, the publishing industry finally wrestled with its problems with diversity. Continue reading at HuffPost
[ HuffPost | 2019-12-22 13:00:22 UTC ]
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Picador commissioning editor Kishani Widyaratna (pictured) and Influx Press co-founder Kit Caless have launched a fundraiser for people in the publishing industry to donate money to the Trussell Trust with nearly £4,000 raised within five hours. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 19:29:32 UTC ]
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Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
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Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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Discover the opportunities in buying and selling rights in Sharjah and the wider Arab Market at this free half-day seminar on Thursday 5 December 2019. The day, which forms part of The London Book Fair Market Focus Professional Programme will feature a fantastic line-up of speakers looking at... Continue reading at British Council global
[ British Council global | 2019-11-20 11:14:33 UTC ]
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At the 70th National Book Awards, held again this year at Cipriani Wall Street in lower Manhattan on Wednesday night, LeVar Burton presided over a smoothly run evening attended by a typically ebullient and dapper publishing industry crowd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
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In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
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More small strides were made in 2018 toward addressing issues of pay disparity and diversification of the workforce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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From cultural appropriation to literary snobbery, campaigning author Kit de Waal is well known for holding the publishing industry to account. Her passionate, inclusive and activist spirit has seen her named 2019 FutureBook Person of the Year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 16:22:05 UTC ]
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