A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
Created two years ago to showcase the output of northern indie presses to the international market, and to promote regional diversity, the Northern Fiction Alliance is making a name for itself as a growing force in the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-08-20 00:00:00 UTC ]
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With the Turkish economy collapsing, Nermin Mollagoglu of Istanbul's Kalem Agency discusses the impact on the publishing industry, noting a reduction in rights deals and delayed payments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-16 00:00:00 UTC ]
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The U.K. publishing industry had a record-breaking year in 2017, with income up 5% to £5.7 billion, according to figures released by the Publishers Association in its annual Yearbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
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DK's UK and group sales director Ed Christie has decided to leave the publishing industry and move into the teaching profession, with Bloomsbury's Jacqueline Sells appointed his successor. Continue reading at The Bookseller
[ The Bookseller | 2018-07-10 00:00:00 UTC ]
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The two-year-old group looks to build ties within the publishing industry and to promote authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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In its four years, the partners brought together by the Transbook project based in children's literature, tried to learn 'what is the digital model in the publishing industry?' The post Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-21 00:00:00 UTC ]
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We Need Diverse Books, the grassroots organization committed to promoting greater inclusivity in children’s literature and the publishing industry, hosted a discussion titled "Life Cycle of a Diverse Book" on June 1, as part of BookExpo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
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Recent controversies surrounding books by Sally Kohn and Amy Chozick have revealed a system that makes it hard to authenticate the claims of authorsRecent weeks have seen a flurry of conversation about factchecking in the publishing industry. Two high-profile authors have had their work’s... Continue reading at The Guardian
[ The Guardian | 2018-05-16 00:00:00 UTC ]
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The members of Publishing Technology Partners are Ken Brooks, Bill Kasdorf, Thad McIlroy, Bill Rosenblatt, and Bill Trippe, all of whom have over 25 years’ experience working in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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Regardless of the market's limited size, given a national population of only 1.9 million, the standards of the publishing industry in Latvia remain very high. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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Following a sexual harassment scandal that has embroiled the children's sector of the publishing industry for the past week, James Dashner, author of the bestselling Maze Runner series, has been dropped by his publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Ted Heinecken, who was regarded as a senior statesman of the publishing industry, with a career in publishing that spanned 58 years, 52 of them spent as a publisher's rep calling on stores in the Midwest, died in Chicago on Saturday. He was 84 years old. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
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During his Winter Institute 13 keynote address, author Junot Diaz delivered a blistering political statement urging the publishing industry to "stop talking about diversity and start decolonizing our shelves." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
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Adrian Searle has spoken out for the first time since leaving Freight Books, calling the demise of the publisher a "personal tragedy" but not one which he thinks should "preclude him from future involvement in the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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