A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
Ada Igwebu and Connor Faulkner have been offered places by Blake Friedmann on its inaugural Carole Blake Open Doors Project, a programme encouraging candidates from diverse backgrounds to enter the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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Publishers and agents have noted an “upbeat” mood at this year’s fair, with many saying that the publishing industry can play an important role in helping people to navigate through or escape from the prevailing turbulent political climate. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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Authors, agents, chief executives and more predict what will happen in the publishing industry in 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-01-09 00:00:00 UTC ]
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The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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After Donald Trump's triumph in the US election, Sarah Shaffi looks at how more than ever the publishing industry needs to promote messages of inclusivity and diversity. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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The AdBlock Plus whitelist program has been a lightning rod of controversy within the publishing industry ever since it debuted in 2011. But despite how often the whitelist is written about, it isn’t entirely clear to many people how the process behind it works. Here we explain what we know and... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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By and large, Singapore’s education system, which is among the most highly regarded in the world, is a boon to its publishing industry. No subject is more popular, or more competitive, than mathematics. Known as Singapore math, the city-state’s mathematics teaching method and curriculum is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
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The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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A new hashtag, #women_writers, is providing a safe space for female writers to talk about their literary passions, careers and frustrations in response to sexism within the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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With nearly twenty years experience in the publishing industry, Fiona Carr joins online rights platform IPR License as Senior Sales Manager. The post Fiona Carr Joins IPR License as Senior Sales Manager appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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We'd like to build bridges between the writing development sector and the publishing industry, to address diversity and to build new readers for contemporary writing, writes Claire Malcolm of New Writing North. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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There is "a lack of awareness within the publishing industry about the rest of the country”, New Writing North c.e.o Claire Malcolm has alleged, whilst making the business case for signing more writers from the north of England. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Freedom of movement has undoubtedly helped the economic development of the UK and the publishing industry needs to work to "connect its demand for labour with the supply coming across the world". Continue reading at The Bookseller
[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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