A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
Told that the publishing industry 'has a responsibility to be a beacon of inclusivity,' delegates to the UK's diversity conference look at challenges. The post The UK’s Second ‘Inclusivity Conference’ Grapples With Diversity Issues appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-14 00:00:00 UTC ]
More news stories like this
Comp titles, known in the publishing industry interchangeably as “comparative” or “competitive” titles, are a wonky industry Continue reading at HuffPost
[ HuffPost | 2017-11-06 15:15:50 UTC ]
More news stories like this
The two leaders touched on not only the power of culture to hold Europe together, but also on some issues within the publishing industry, including copyright and digitization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
More news stories like this
Magazines still line classic newsstands like this one in Harvard Square in Cambridge, Mass. But the publishing industry has faded. Continue reading at The New York Times
[ The New York Times | 2017-09-23 00:00:00 UTC ]
More news stories like this
Graydon Carter, 25 years. Robbie Myers, 17 years. Cindi Leive, 16 years. Nancy Gibbs, 4 years as editor in chief and 28 more at the company. All four major magazine editors, at Vanity Fair, Elle, Glamour and Time, respectively, have stepped down from their positions within the month of... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
More news stories like this
Pride in Publishing (PiP), a brand-new networking group for LGBTQ+ people in the industry, has launched in order to create a way for queer members of the publishing industry to meet up, connect with others and find peer support. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
More news stories like this
Gavin James Bower says the Man Booker Prize longlist shows the publishing industry needs to start talking about class seriously. Continue reading at The Bookseller
[ The Bookseller | 2017-08-05 00:00:00 UTC ]
More news stories like this
In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek
[ AdWeek | 2017-07-26 00:00:00 UTC ]
More news stories like this
Pearlstine will retire in mid-July after a 40-year run in the publishing industry. The post Norman Pearlstine, Time Inc. Vice Chairman, to Retire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-12 00:00:00 UTC ]
More news stories like this
A five-week summer program created by the L.A. Review of Books is currently underway at USC to help people break into the publishing industry. But that industry, despite having some local stars, is centered 3,000 miles away. “We do want to make people job ready," said LARB publisher and editor... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-09 00:00:00 UTC ]
More news stories like this
Charlie Redmayne paid tribute to the veterans of the publishing industry who had passed away in the “brutal” last year at the HarperCollins summer party. Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
More news stories like this
Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this
The publishing industry has rallied round to support Newham Bookshop’s charity drive for victims of the Grenfell Tower in London. Continue reading at The Bookseller
[ The Bookseller | 2017-06-16 00:00:00 UTC ]
More news stories like this
The inaugural Jhalak Prize for Book of the Year by a Writer of Colour was awarded in March. Co-founder and chair of judges Sunny Singh analyses what the 100-plus submissions made to the prize reveal about the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-06-03 00:00:00 UTC ]
More news stories like this
Amazon will open its seventh bookstore on Thursday in New York, the company's first brick-and-mortar location in the home city of America's publishing industry. The 4,000-square-foot store, near the headquarters of publishers Penguin Random House, Hachette and Simon & Schuster, held a soft... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-24 00:00:00 UTC ]
More news stories like this
Customers shopped during a preview on Tuesday for Amazon’s first New York bookstore. Continue reading at The New York Times
[ The New York Times | 2017-05-24 00:00:00 UTC ]
More news stories like this
In an amicus brief, AAP lawyers argue that a reversal legalizing the resale of digital media would be "catastrophic" for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-13 00:00:00 UTC ]
More news stories like this
Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this
The publishing industry has rallied round to help the independent Big Green Bookshop after one of its owners sent out a desperate tweet appealing for customers because they were “seriously skint”. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
More news stories like this
Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse. Continue reading at The Bookseller
[ The Bookseller | 2017-04-18 00:00:00 UTC ]
More news stories like this