A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
A heated debate about the role of libraries in supporting the publishing industry has broken out at the Inpress Publishing Festival, with one publisher alleging libraries had "completely betrayed" the sector. Continue reading at The Bookseller
[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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Survey of workforce at 34 book publishers and eight review journals in US reveals 79% of staff are white and 78% female – with UK numbers still unmonitoredMan Booker winner Marlon James: ‘Writers of colour pander to the white woman’A survey of American publishing has found that it is blindingly... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
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What is going on with ebooks? As 2016 dawns, what’s driving a decline in trade ebook sales is one of the big questions hanging over the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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The Bookseller's conference FutureBook 2015 was a timely reminder for the publishing industry that its digital transformation has barely begun, that it has a whole universe of possibilities to explore, and that its careful progression may yet turn into an unsightly stumble. Continue reading at The Bookseller
[ The Bookseller | 2015-12-09 00:00:00 UTC ]
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Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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University Press Week runs November 8-14. This handy infographic summarizes all you need to know about this dynamic segment of the publishing industry. The post Infographic: Launching University Press Week, November 8-14 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-06 00:00:00 UTC ]
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Author James Dawson argues that the publishing industry needs not to fight the power of YouTube, but rather seek to harness it. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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This week, we asked our readers what the publishing industry could do to encourage diversity within its ranks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Despite media reports to the contrary, Spain’s publishing industry is robust and diverse, and investing for the future, writes Antonio María Ávila. The post Spain’s Publishing Industry: Positioned to Fight for the Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-22 00:00:00 UTC ]
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Blendle isn’t just about unbundling the traditional news package. The Dutch startup is quietly building a set of tools for the publishing industry that goes well beyond selling stories by the slice within a neatly designed interface &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-19 00:00:00 UTC ]
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Publishing is more sinned against than sinning. You won’t find it hard to find someone somewhere having a pop at the business of books, pointing out its failings while ignoring its successes. It comes with the territory: that shock of the new and frustration with the traditional. As journalist... Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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From editorial assistants to senior VP’s, this is how much people who work in publishing reported earning last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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After a decade of change in the publishing industry, the 2015 Frankfurt Book Fair (which runs October 14–18) marks something of a turning point. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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The Independent Publishers Guild (IPG) has become a member of the Publishers Licensing Society (PLS), meaning IPG members will now have a stronger voice in the area of collective licensing and the management of rights. The IPG will be the first new member to join the society since it was... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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There’s a huge problem at the moment in journalism and the publishing industry, which is that no journalism or media company has figured out how to actually fund their content in this new age of the Internet. The big reason is that newspape ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-23 00:00:00 UTC ]
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Mexico's publishing industry has great potential, but the lack of organized government is a persistent problem, argues Déborah Holtz of Trilce Ediciones. The post Mexico Needs a Government Policy to Promote Publishing, Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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PW's Star Watch honors the publishing industry's up-and-coming talent. Get to know tomorrow's leaders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Hachette Livre c.e.o. and chairman Arnaud Nourry will be interviewed as part of Frankfurt Book Fair’s c.e.o. talk series. Nourry will be questioned by the editors of The Bookseller, Livres Hebdo, Bookdao, buchreport, PublishNews Brazil and Publishers Weekly. The discussion, moderated by... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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The real beneficiary of the DIY book boom is the publishing industry itself. The post Self-Publishing Is Good for You … and Authors and the Book Industry appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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Author Janice Galloway has called on Creative Scotland to “to do something drastic” to stop the nation’s writers from struggling. According to the Scotsman, Galloway, author of The Trick is to Keep Breathing (Vintage Classics), has warned that most of Scotland’s writers are being left to... Continue reading at The Bookseller
[ The Bookseller | 2015-08-22 00:00:00 UTC ]
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