Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay

Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable programs that prevent ads or pay 2.99 euros ($3.40) a month to access content, Berlin-based Axel Springer said Tuesday. The fee will almost eliminate ads on the site, offer faster load times and help protect quality journalism, the company said.Increased use of ad blockers is jeopardizing advertising revenue for online journalism, and Axel Springer is responding by testing the fee, Donata Hopfen, chairwoman of the Bild Group management board, said in the statement. Bild.de has more than 16 million unique users a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Why it pays to link products to places - and how African countries can do it

Africa needs to take advantage of a copyright law to protect and explore its unique local products. Continue reading at The Conversation

[ The Conversation | 2021-02-22 14:49:47 UTC ]
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Springer Nature: A White Paper on Researchers and Gold Open Access

Results of a survey of almost 1,400 ResearchGate members who had interacted with Springer Nature publications form the basis of this paper. The post Springer Nature: A White Paper on Researchers and Gold Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-22 02:20:56 UTC ]
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Netflix is turning Lupita Nyong’o’s children’s book into an animated musical.

Some welcome news for those of you with little ones running and/or crawling around your ankles right now: Oscar-winner Lupita Nyong’o’s bestselling 2019 children’s book Sulwe is getting a small screen musical adaptation. Netflix announced earlier today that Sulwe will join a roster of upcoming... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-18 18:28:11 UTC ]
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‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
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‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google will pay News Corp outlets for using their content

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[ Engadget | 2021-02-17 18:42:24 UTC ]
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Context and environment are driving success for video pre-roll ads

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[ Digiday | 2021-02-17 02:00:00 UTC ]
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Claire McGowan turns to true crime with Audible

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[ The Bookseller | 2021-02-16 11:13:11 UTC ]
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Held Hostage in Syria, a Reporter Tells What It Took to Survive

“Blindfold” is the American journalist Theo Padnos’s memoir of his nearly two years in captivity and a meditation on resilience. Continue reading at The New York Times

[ The New York Times | 2021-02-16 10:00:06 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

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[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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[ Digiday | 2021-02-10 05:01:00 UTC ]
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Joan Didion’s ‘Let Me Tell You What I Mean’ shows a writer ahead of her time

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[ The Washington Post | 2021-02-09 13:00:00 UTC ]
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[ The Washington Post | 2021-02-08 14:00:00 UTC ]
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[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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Indie Bookstores Embrace E-Commerce...and It Pays Off

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[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Small Acts, Big Impact: 2021 Environmental Books for Young Readers

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[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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Michelle Obama's Becoming out in paperback and young readers edition in March

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[ The Bookseller | 2021-02-03 06:18:31 UTC ]
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