Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and that self-marketing is part of getting through to those readers and building a successful writing career. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Alison Croggon, author of the Pellinor series of books, is to make her first foray into Middle Grade with a new fantasy adventure for Walker Books. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Publishers are in the market for "funny" Middle Grade fiction and books with "pitchable" hooks and diverse voices, according to agents ahead of this year's Bologna Children's Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2018-03-21 00:00:00 UTC ]
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As of February 2018, 12 volumes of Bear Grylls’s Mission Survival series have been published in China, with overall sales exceeding 6.8 million copies. The numbers are a surprise to many, including some at the Jieli Publishing House, though not to editor-in-chief Bai Bing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Oneworld’s Rock the Boat imprint has acquired world language rights for Jaco Jacobs’ A Good Night for Shooting Zombies, a middle grade novel that "tackles important issues with a big heart." Continue reading at The Bookseller
[ The Bookseller | 2017-11-11 00:00:00 UTC ]
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Yellow Jacket, a middle-grade imprint slated to launch in summer 2018, will be helmed by current Little Bee and Sizzle Press publisher Sonali Fry and publish novels across genres. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Usborne has bought a middle grade magical fantasy from a former gaming programmer following a “hotly contested auction” against three other publishers. Continue reading at The Bookseller
[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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Penguin Random House Children’s Publishers will publish social media magician Zach King’s first middle-grade book with an accompanying augmented reality app. Continue reading at The Bookseller
[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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McFly band member Tom Fletcher will publish his second middle grade novel for Penguin Random House in time for the Christmas market this October. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at Advertising Age
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Little, Brown Books for Young Readers has acquired a middle-grade mystery series by Australian debut author Janine Beacham. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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This morning, five editors of books for middle-grade readers have a chance to reveal their passion for a new novel by a first-time author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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It’s been more than 21 years since Fauzia Burke opened her own online book marketing consulting business, FSB Associates, after working at both Henry Holt and Wiley in-house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Jennifer Weiner is widely known to adult readers for her bestselling women-centric novels (Good in Bed; Who Do You Love), her columns for the New York Times Op-Ed pages and Sunday Review, and her humorous Twitter feed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Although retail sales over the Thanksgiving weekend often receive a lot of attention, the fourth quarter as a whole continues to be vital for independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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Editors gathered at BEA Friday morning to share their favorite middle-grade books for fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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A panel of novelists of forthcoming middle-grade titles, talks the difference between middle grade and YA, the origins of their stories, and life before publication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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BEA’s perennially popular Middle-Grade Editors’ Buzz Panel, this year moderated by Sara Hines, co-owner of Eight Cousins Bookstore, in Falmouth, Mass., takes place today, in Room 1E12/1E13, 11–11:50 a.m. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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