When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
News tagged with:
#turner sports
#average age
#research published
#main prize
#time warner
In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with:
#subscriptions appeared
#print book
#digital books
The events of 2000, including the disputed election and the 9/11 hijackers' preparations, "broke" America, Andrew Rice argues. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:11 UTC ]
More news stories like this | News stories tagged with:
#disputed election
#21st century
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | News stories tagged with:
#measurement company
#big data
#national tv
#nielsen
Last February, Astra Publishing House announced their new literary magazine, Astra Quarterly, billed as “the international magazine of literature.” Helmed by Nadja Spiegelman, former online editor of The Paris Review and author of I’m Supposed to Protect You from All This, Astra Quarterly is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-03 16:27:33 UTC ]
More news stories like this | News stories tagged with:
#astra quarterly
#literary magazine
#online editor
#paris review
Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Married women, enslaved people and others used textiles to assert a place for themselves in the economy and the courts, historian Laura F. Edwards explains. Continue reading at The Washington Post
[ The Washington Post | 2022-02-25 13:00:46 UTC ]
More news stories like this | News stories tagged with:
#19th century
#enslaved people
An exploration of the various ways romance plays out in Indian literature — it's not all arranged marriages. Continue reading at Book Riot
[ Book Riot | 2022-02-25 11:35:00 UTC ]
More news stories like this | News stories tagged with:
#indian literature
Robert Weil, editor-in-chief of W.W. Norton’s Liveright Publishing imprint, will take on a new role in July as Liveright v-p and executive editor, and will be succeeded by Peter J. Simon, v-p and editor in Norton’s college department. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#robert weil
New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion publishers
As a Black solider during WWII, Ashley Bryan drew in his sketchbook. He went on to illustrate dozens of children's book over his lifetime. Continue reading at Book Riot
[ Book Riot | 2022-02-19 11:32:00 UTC ]
More news stories like this | News stories tagged with:
#beautiful life
#ashley bryan
#children's book
Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade desk
#publishers including
Because you can never have enough gorgeous libraries to imagine yourself visiting: Condition_Lab’s new Pingtan Book House library in Pingtan, China, built by working closely with local carpenters and CUHK architecture students, is a luminous, organic structure with a matrix of bookshelves in the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-10 19:05:38 UTC ]
More news stories like this | News stories tagged with:
#gorgeous libraries
#book house
#working closely
#libraries
Along with announcing the Galaxy S22 lineup, Samsung has refreshed its range of tablets — which some folks already had an inkling about after earlierleaks. For the first time, Samsung is introducing an Ultra tablet, which aligns with the Ultra branding the company slaps on its highest-end... Continue reading at Engadget
[ Engadget | 2022-02-09 15:00:19 UTC ]
More news stories like this | News stories tagged with:
#larger battery
#dex mode
#extra cost
#book cover
People turn to large Android tablets for streaming and even work, and Samsung’s new Galaxy Tab S8 family of tablets—with screens now up to 14.1 inches—offer massive, detailed displays for both consuming and creating content. While the large panels can feel a little awkward in tablet mode,... Continue reading at PC World
[ PC World | 2022-02-09 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#single app
#portrait mode
#power button
#book cover
At the risk of reigniting the Sally Rooney Discourse—today, Hulu and BBC Three released a few early images from their upcoming adaptation of Sally Rooney’s bestselling first novel Conversations With Friends, which will premiere sometime this spring. (If you somehow don’t know what this novel is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-04 13:53:52 UTC ]
More news stories like this | News stories tagged with:
#sally rooney
#first novel
It's early to be making such predictions, but Brendan Slocumb's debut is as engaging as it is suspenseful. Continue reading at The Washington Post
[ The Washington Post | 2022-02-02 11:00:55 UTC ]
More news stories like this | News stories tagged with:
#violin conspiracy
#brendan slocumb
At Asymptote, Sang Young Park discusses his English-language debut novel, Love in the Big City, an ambitious love story told in a colloquial tone with copious pop culture references. “Being a young writer in the twenty-first century is exactly like being a young person in the twenty-first... Continue reading at The Millions
[ The Millions | 2022-01-31 21:30:58 UTC ]
More news stories like this | News stories tagged with:
#english-language debut
#big city
#young person
#young writer
Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with:
#axel scheffler
#nielsen bookscan
#nielsen
Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with:
#business model
#learning curve
#small businesses
#digital media
If you chart the shift in the BookScan era of the publishing into Children’s & Young Adult Non-Fiction (CYANF), you see it evolving from, broadly, a more schools-book focused sector to one in which the vast bulk of the revenue is derived from trade titles. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:28:02 UTC ]
More news stories like this | News stories tagged with:
#big dreams
#trade titles
#bookscan