When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Simon & Schuster's Publishing Prologue program, which launched this summer, is aimed at reaching and recruiting young people interested in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company
[ Fast Company | 2021-09-21 07:00:55 UTC ]
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Publishers should 'resharpen' their skills and not become risk-averse to working with unknown talent, says m.d. of Simon & Schuster Children's Books Rachel Denwood. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 11:40:06 UTC ]
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Another conservative loudmouth comes to town. Plus: a Sunrise interview with Meghan Markle’s father falls flatMove over Andrew Bolt, Alan Jones and Peta Credlin – there is a new conservative loudmouth in town.Piers Morgan, the former editor of the UK tabloid News of the World, has returned to... Continue reading at The Guardian
[ The Guardian | 2021-09-17 02:36:53 UTC ]
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“Misfits” revisits a powerful speech the “I May Destroy You” creator gave at the 2018 Edinburgh TV festival. Continue reading at The Washington Post
[ The Washington Post | 2021-09-15 12:00:00 UTC ]
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BBC Books is releasing Match of the Day: Top 10 of Everything by Gary Lineker, Alan Shearer, and Micah Richards, to accompany a new 30-episode series of the hit BBC Sounds podcast. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 02:05:35 UTC ]
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Nina Scales will join DK as international publishing and licensing director as successor to Emma James, who leaving after 24 years with the company. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 04:16:32 UTC ]
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Ahead of his forthcoming memoir, the popular Christian writer tells 'PW' how books by authors with a ‘healthy faith’ helped him escape fundamentalism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
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David Rooney explores how ideas about time have shaped cultures and consciousness. Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 12:00:00 UTC ]
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Atticus Lish was acclaimed for his first novel 'Preparation for the Next Life.' His second, 'The War for Gloria,' is more raw, painful and personal. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-09-02 13:00:39 UTC ]
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Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker
[ New Yorker | 2021-09-02 10:00:00 UTC ]
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American writer Janice Deal’s “Lost City” has won the Moth Short Story Prize 2021, judged by Ali Smith, while Stratford-upon-Avon butcher Kathy Stevens has scooped second prize. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 16:38:23 UTC ]
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Adam Gopnik, the editor of a new Perelman anthology, discusses the humorist’s work. Continue reading at The Washington Post
[ The Washington Post | 2021-08-25 12:00:00 UTC ]
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OnlyFans, the platform that allows creators to sell material directly to customers, will soon implement new restrictions on the publication of adult content. Starting in October, the company will ban the sale of sexually explicit content and depictions of sexual acts. The move does not cover all... Continue reading at Engadget
[ Engadget | 2021-08-20 17:40:41 UTC ]
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She focuses on racism and other ills, but without offering context or recognizing progress. Continue reading at The Washington Post
[ The Washington Post | 2021-08-20 12:00:00 UTC ]
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There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget
[ Engadget | 2021-08-19 17:45:33 UTC ]
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Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 11:20:27 UTC ]
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Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 14:56:47 UTC ]
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On this day in 1937, the prolific author Walter Dean Myers was born Walter Milton Myers in Martinsburg, West Virginia. The three-time National Book Award finalist was known for his realistic, groundbreaking, affecting portrayals of the Black urban experience, which did not shy away from... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-12 14:30:33 UTC ]
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