When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Bluebird has landed two more books from Solve for Happy (Bluebird) author and entrepreneur Mo Gawdat. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 07:44:28 UTC ]
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Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 07:50:17 UTC ]
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Denne Michele Norris has been named editor-in-chief of 'Electric Literature' starting on August 10. She succeeds Jess Zimmerman, who had held the role since 2017 before stepping away earlier this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Sustained increases in book reading and book buying were the underlying factors in driving up sales by 19% and profits by 42% in HarperCollins's latest fiscal year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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One avid reader on why being taken to the bookstore is way more anxiety-producing than it is enjoyable. Continue reading at Book Riot
[ Book Riot | 2021-07-20 10:32:00 UTC ]
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Longtime Educational Development Corp. chairman, CEO, and president Randall White has turned over leadership of the company to his son Craig White, who has been named CEO and president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-19 04:00:00 UTC ]
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Samantha Silva’s novel brings to life Mary Wollstonecraft: feminist, novelist and mother of Mary Shelley Continue reading at The Washington Post
[ The Washington Post | 2021-07-17 13:00:00 UTC ]
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In Lippman’s 25th novel, a bedridden novelist is haunted by a woman who claims to be one of his characters. Continue reading at The Washington Post
[ The Washington Post | 2021-07-11 12:00:00 UTC ]
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Serita Bonsignore has been appointed to a newly created director role working across Cambridge University Press (CUP) and Cambridge Assessment. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 07:34:44 UTC ]
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Lit Lists Earlier this spring, the editors of WLT invited twenty-one writers to nominate a single book, published since the year 2000, that has had a major influence on their own work, along with a brief statement explaining their choice. We published... Continue reading at World Literature Today
[ World Literature Today | 2021-06-28 13:32:05 UTC ]
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HarperCollins has bought two more non-fiction titles from Ant Middleton, kicking off with Mental Fitness in November this year. Continue reading at The Bookseller
[ The Bookseller | 2021-06-26 22:35:23 UTC ]
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Will Smith has revealed the cover of his memoir Will, published by Century this November, at a community block party in Miami. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 12:22:28 UTC ]
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Lisa Jewell’s The Family Upstairs (Cornerstone) headed up to the top of the Bookstat e-book top 10 for the week ending 12th June. Continue reading at The Bookseller
[ The Bookseller | 2021-06-15 20:03:01 UTC ]
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Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian
[ The Guardian | 2021-06-09 14:27:25 UTC ]
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The Guardian and Football School are inviting 7- to 12-year-olds in the UK and Ireland to see if they can pen the piece that comes topThe Guardian and the book series Football School are launching our third Young Sportswriter of the Year competition, open to all seven- to 12-year-olds in the UK... Continue reading at The Guardian
[ The Guardian | 2021-06-09 09:00:45 UTC ]
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Witchcraft books fit in a niche no more. Diverse authors writing on an expansive range of topics drive sales higher each year for several publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Fleet has signed two new titles from Yara Rodrigues Fowler author of Stubborn Archivist, and Sunday Times Young Writer Award shortlistee. Continue reading at The Bookseller
[ The Bookseller | 2021-06-06 21:30:18 UTC ]
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Pan Macmillan’s Tor imprint has signed Under the Whispering Door, The House in the Cerulean Sea and one further standalone novel by American author T J Klune. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 18:12:05 UTC ]
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The fledgling full-length fiction imprint of M.J. Rose and friends' Evil Eye Concepts is spreading its wings, with social media word-of-mouth driving remarkably strong sales for a new fantasy series by Jennifer L. Armenstrout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re talking to Adin Dobkin, author of the forthcoming book Sprinting Through No-Man’s Land: Endurance, Tragedy, and... Continue reading at Electric Literature
[ Electric Literature | 2021-05-20 11:00:00 UTC ]
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