The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'
[ Engadget | 2013-04-04 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Scholastic celebrated 10 years of its Graphix kids' comics imprint, bestselling author Raina Telgemeier announced a new book, and Rep. John Lewis led a reenactment of his 1965 march in Selma, Ala. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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If you think capturing the Iron Throne with an army of the Unsullied and a couple of dragons takes planning, imagine taking a dozen "Game of Thrones" cast and creators through the madness of Comic Con! For the first time ever, Los Angeles Times Television Critic Mary McNamara and her 17-year-old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-10 00:00:00 UTC ]
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Simon & Schuster UK has signed the autobiography of TV presenter Caroline Flack, with the publisher promising an "extraordinary and tumultuous life story". Head Over Heels will be published in hardback in October. S&S commissioning editor Abigail Bergstrom bought world rights directly... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and... Continue reading at Advertising Age
[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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With 600,000 books sold, the startup Lost My Name is redefining personalization in publishing.There's no company sign or logo out front. No indication of any kind that this quiet stretch of Pritchard's Road in East London includes the headquarters of a global publishing sensation. A squat,... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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Scribd found romance readers gorging on books through the ebook subscription service are costly and now the company is cutting back on the genre. The post Scribd, Citing Profitability, Cuts Back on Love and Sex appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-02 00:00:00 UTC ]
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Lots has changed since Rae Earl wrote her personal diary in the 1980s, which she later converted into the bestselling book My Mad Fat Diary, but the basic pains of transition from teenager to grownup remain the same – and books help us find the way through itWhen my nan used to tell me about... Continue reading at The Guardian
[ The Guardian | 2015-07-01 00:00:00 UTC ]
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Authors must “take up the challenge” to excel at social media, building communities around their work, while publishers must build “meaningful digital experiences powered by social media, data and technology”, Harkable co-founder Will Francis has told The Bookseller’s Marketing and Publicity... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Personal Creations show how long it takes kids to read classic books, from Clifford the Big Red Dog to Harry Potter and the Order of the Phoenix. The post How Long It Takes Kids to Read Popular Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
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You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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Open Access monographs and textbooks will be in the spotlight at University College London’s newly relaunched UCL Press, now established as the UK’s first fully OA university press. UCL has made a three-year funding commitment to support the publishing unit, which enables UCL Press to offer OA... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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Bloomsbury Children’s Books has revealed plans for a second Harry Potter Book Night in 2016. The event, which will take place on the 4th February, will again include events and activities based on the seven Harry Potter books penned by J K Rowling. More than 10,000 schools, libraries,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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Google and its lobbyists have had more meetings with European Commission officials than any other company, according to figures published by Transparency International on Wednesday.With 32 meetings logged between December and June, Google’s lobbying is topped only by that of BusinessEurope,... Continue reading at PC World
[ PC World | 2015-06-25 00:00:00 UTC ]
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Nominations open for Christianity Today book awards; NirV Bible now available in Anglicized edition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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Google has launched News Lab, a one-stop website that shows journalists how its tools can help them research, report and promote their stories. The intent is to "collaborate with journalists and entrepreneurs to help build the future of media." Google is joining a crowded field of websites... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers&rdquo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-19 00:00:00 UTC ]
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