Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'

[ Engadget | 2013-04-04 00:00:00 UTC ]
News tagged with: #continue publishing #print formats #full statement #image credit

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Facebook Will Show You Fewer Posts From Brands and Publishers, and More Baby Photos

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[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers

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Audio to take 'centre stage' at LBF Quantum data conference

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[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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You Say Paywalls Are Back? For The FT, They Never Went Away

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Google shares which Chromebooks won’t get a Meltdown fix

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Hancock: 'Creative industries have got their mojo back'

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Why Wired is hosting its Conde Nast sister brands at CES this year

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Cole hits back at Brontë controversy

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