Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'

[ Engadget | 2013-04-04 00:00:00 UTC ]
News tagged with: #continue publishing #print formats #full statement #image credit

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'Women's manifesto' backed by Shamsie and Wood

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[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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Mother's Day: consumers back alcohol, romance and cookery books

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[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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Publishers Could Get a New Weapon Against Facebook and Google

Proposal would grant publishers an antitrust exemption to seek concessions from tech giants, who dominate online advertising. Continue reading at Wired

[ Wired | 2018-03-07 00:00:00 UTC ]
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BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

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[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Fritz Foy to Take Over at Tor, Forge

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[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

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[ AdWeek | 2018-03-02 00:00:00 UTC ]
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As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

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[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Illustrator hits back after Goodkind calls cover 'laughably bad'

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[ The Bookseller | 2018-02-28 00:00:00 UTC ]
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Even Barack Obama thinks Facebook and Google need to change their ways

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[ Fast Company | 2018-02-27 00:00:00 UTC ]
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[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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Declining Facebook reach squeezes publishers’ branded-content business

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[ Digiday | 2018-02-22 00:00:00 UTC ]
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[ Digiday | 2018-02-21 00:00:00 UTC ]
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[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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Google Debuts AMP Stories for Mobile Readers

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[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

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[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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[ Digiday | 2018-02-12 00:00:00 UTC ]
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[ The Bookseller | 2018-02-10 00:00:00 UTC ]
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Google and Facebook make up less than 5 percent of publishers’ digital revenue

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[ Digiday | 2018-02-08 00:00:00 UTC ]
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