Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the feature is called Status), and the social network... Continue reading at 'AdWeek'

[ AdWeek | 2019-05-31 19:45:16 UTC ]
News tagged with: #ad community

Other Publishing stories related to: 'Are Facebook Stories Ads Beginning to Catch On With Brands?'


Begin with a Question: PW Talks with Philip Yancey

Philip Yancey’s books have sold more than 15 million copies worldwide and include the 1997 bestseller as 'What’s So Amazing About Grace?' His new book continues Yancey's study of that favorite topic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite topic


How Facebook Could End Up Controlling Everything You Watch and Read Online

Given that links appear to be more clickable when shared on Facebook, online publishers have scrambled to become savvy gamers of Facebook’s News Feed, seeking to divine the secret rules that push some stories higher than others. But all this genuflection at the altar of Facebook’s algorithms may... Continue reading at Wired

[ Wired | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read online #online publishers #fundamental shift #consumed online


The Evolution of Blurb: Adding Distribution and Experts

Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
More news stories like this |


Facebook offers publishers a Faustian bargain

Facebook's plan to help publishers monetize on mobile sends a shiver down publishers' spines. The post Facebook offers publishers a Faustian bargain appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers monetize


Short stories from Kuwait win EIBF award

A short story collection by Kuwaiti author Mai Al-Nakib has won the 2014 Edinburgh International Book Festival’s First Book Award. Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories #book award


“The West is Running Out of Stories,” say Africans

With Port Harcourt, Nigeria serving as UNESCO World Book Capital 2014, African book publishers consider the future for Africa's writers. The post “The West is Running Out of Stories,” say Africans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
More news stories like this |


Snaith wins Bristol Short Story Prize

Leicester-based writer Mahsuda Snaith has won the 2014 Bristol Short Story Prize for her work "The Art of Flood Survival". Snaith, announced as the winner of the £1,000 prize on Saturday (25th October), beat almost 2,500 other entrants from more than 60 countries to win the competition. Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this |


The Trailblazing, Candy-Colored History Of The Online Banner Ad

The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company

[ Fast Company | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #wired magazine #digital arm #banner ads


Adobe begins encrypting user data collected from Digital Editions app

Adobe Systems said Thursday it is now encrypting data it collects about certain ebooks after facing criticism earlier this month for not protecting the data.The Digital Reader blog reported on Oct. 6 that Adobe’s Digital Editions 4 software, used for downloading and reading ebooks, sent detailed... Continue reading at PC World

[ PC World | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading ebooks


Publishers cool on outsourcing community to Facebook

Facebook and Twitter are losing their communities to the big social networks. Here's how they're trying to get them back. The post Publishers cool on outsourcing community to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared


Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #time-based metrics


Guardian Faber signs story of Greenpeace activists

Guardian Faber has acquired a non-fiction book covering the experience of the Greenpeace protestors who endured two months in a Russian prison. Continue reading at The Bookseller

[ The Bookseller | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greenpeace activists #guardian faber


Google, Facebook continue massive lobbying efforts in Q3

Google and Facebook continued to pour millions of dollars into federal political lobbying in the third quarter in attempts to influence U.S. lawmakers and have legislation written in their favor.Google spent US$3.94 million between July and September while Facebook spent $2.45 million, according... Continue reading at PC World

[ PC World | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #largest spender


Speculation Begins on Amazon, S&S Deal

A raft of stories speculate on what the new terms deal between Amazon and Simon & Schuster means for authors, other publishers and, of course, Hachette. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss deal


Facebook video isn’t killing off YouTube — yet

More brands are publishing video directly to Facebook instead of to YouTube and then using Facebook for distribution. The post Facebook video isn’t killing off YouTube — yet appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-21 00:00:00 UTC ]
More news stories like this |


LIMA report reveals top children's brands

Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #horrid henry #report commissioned #association lima #tv shows #video games


Simon Dumenco Named Ad Age Editorial Director

Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age

[ Advertising Age | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial strategy #internet week #work closely


Walker to publish Shadowhunter stories, plus more Nelson

Walker Books has acquired a new collection of short stories based on a character from Cassandra Clare’s The Mortal Instruments series.  Tales from the Shadowhunter Academy is a group of 10 stories centred around the character Simon Lewis as he enters training to become a Shadowhunter.   The... Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #cassandra clare


What topped Facebook's 'books that stayed with you' meme around the world?

Last month Facebook analyzed a user meme looking at '10 books that have stayed with you.' Now the company's data scientists have done another analysis looking at responses from foreign-language users and have found some different results. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data scientists