Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the feature is called Status), and the social network... Continue reading at 'AdWeek'
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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A large magazine publisher is trying to stay on the digital cutting edge. On Tuesday, Time Inc. announced that it would accept payments in Bitcoin for certain subscriptions. Like many companies that have started accepting Bitcoin, Time Inc. ha ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-17 00:00:00 UTC ]
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Exclusive: Author makes spirited response to Mail on Sunday after corporation decides to air The Assassination of Margaret Thatcher on Radio 4’s Book at BedtimeRead Hilary Mantel’s controversial short storyMan Booker prize-winning author Hilary Mantel delivered a spirited attack on her critics... Continue reading at The Guardian
[ The Guardian | 2014-12-15 00:00:00 UTC ]
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Media regulator highlights ‘generation gap’ as people aged 16-24 move away from traditional platforms for online activitiesRead the full Ofcom report: Public Service Content in a Connected SocietyYounger people are switching off TV and radio in their droves in favour of online pursuits such as... Continue reading at The Guardian
[ The Guardian | 2014-12-15 00:00:00 UTC ]
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Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Booktrust and the BBC have launched a short story competition for teenagers. The ‘BBC Young Writers’ Award with Booktrust’ is for teen writers (aged 14-18) of short stories, on any topic, of up to a 1,000 words. Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends w... Continue reading at Engadget
[ Engadget | 2014-12-07 00:00:00 UTC ]
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Pottermore is set to post a surprise each day between the 12th and the 23rd December, including new writing from J K Rowling. In a newsletter sent to Harry Potter fans, Pottermore said Rowling will write about Draco Malfoy, a pupil at Hogwarts and one of Harry Potter’s nemeses, as well as... Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2014, and what they portend for 2015 Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-06 00:00:00 UTC ]
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HarperCollins has revealed the look for the relaunch of its Thorsons mind, body and spirit list, 85 years after its creation. Thorsons will lead the relaunch with the reissue of eight classic titles in new livery (each priced at £12.99). The titles include iconic relationship book Men are From... Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Irish author Colin Barrett wins the Guardian First Book Award for his debut collection of short stories, Young Skins. Continue reading at BBC News
[ BBC News | 2014-11-27 00:00:00 UTC ]
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Crowdfunding publishing initiative Britain’s Next Bestseller has offered publishing deals to three British women for books inspired by their own struggles in life. Britain’s Next Bestseller published Ria Frances’ Inflicted in paperback for £8.99 and as an ebook in September 2014 and Cath... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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