Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Yesterday, Benjamin Mullin and Keach Hagey, of the Wall Street Journal, broke a huge media-business story: BuzzFeed is buying HuffPost in a stock deal, part of a broader package that will see Verizon Media, HuffPost’s current owner, take a minority stake and make a cash investment in BuzzFeed.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-20 13:25:55 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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News Corp c.e.o. Robert Thomson has said that it would be a "serious antitrust issue" for the industry if Bertelsmann were to acquire Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 09:05:23 UTC ]
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Transworld has bought two more crime novels by Deborah Masson, whose novel Hold Your Tongue won the 2020 Bloody Scotland Crime Debut Award. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 12:11:39 UTC ]
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Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. The post Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-10-29 04:01:18 UTC ]
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Walker Books will publish The Black Friend: On Being a Better White Person by Frederick Joseph on 7th January 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 07:03:26 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Orion Spring is publishing a book from clinical psychologist Dr Nicole LePera, promising "a revolutionary approach to healing that harnesses the power of the self to produce lasting change". Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 14:49:39 UTC ]
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Annabel Steadman’s fantasy series Skandar and the Unicorn Thief has won a seven-figure book contract, with film rights also sold to Sony PicturesA 28-year-old first-time author from Canterbury has landed what is believed to be the world’s largest ever book advance for a debut children’s writer,... Continue reading at The Guardian
[ The Guardian | 2020-09-16 13:34:54 UTC ]
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Orion Spring will publish journalist Florence Wilkinson's debut Wild City, a non-fiction book that looks at the wildlife in cities. Continue reading at The Bookseller
[ The Bookseller | 2020-09-09 19:50:39 UTC ]
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PRH Grupo Editorial gets translation rights to English-language titles from Wattpad Book, a world Spanish exclusive. The post Spain’s Penguin Random House Grupo Editorial and Canada’s Wattpad Strike Rights Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-28 01:10:03 UTC ]
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DK is publishing a business book exploring "the unavoidable truths about racial bias in the working world", called Twice As Hard: Navigating Black Stereotypes and Creating Space for Success, by Raphael and Opeyemi Sofoluke. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 22:13:29 UTC ]
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Pavilion Books will publish Azmina Govindji’s latest book Vegan Savvy: The Expert's Guide to Nutrition on a Plant-Based Diet. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 12:57:19 UTC ]
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If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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Atlantic's Corvus imprint has acquired two novels from debut author Katy Cox, including M is for Mummy, a "warm and witty" story about parenting an autistic child. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 05:57:45 UTC ]
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Century will publish Five Minute Therapy by Sarah Crosby, a.k.a. Instagrammer @TheMindGeek, in December 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-07-31 06:12:14 UTC ]
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Michael O’Mara Books will publish Breathe Out: A Creative Guide to Happiness for Teen Minds in association with mental health charity Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 13:34:05 UTC ]
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Headline's Wildfire imprint has acquired two new books from Harriet Tyce in a "major deal". Continue reading at The Bookseller
[ The Bookseller | 2020-07-12 16:59:45 UTC ]
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In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
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Coronet is publishing an "honest and practical" guide to educating your children at home by Nadia Sawalha of "Loose Women" and her husband Mark Adderley. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 14:37:32 UTC ]
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