Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Headline has struck a new three-book deal with Jodi Taylor, the author of the Chronicles of St Mary’s series. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 22:57:14 UTC ]
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Avon has signed a new two-book deal with Sunday Times bestselling author Fiona Gibson. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 08:07:34 UTC ]
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Katherine Armstrong, editorial director for crime and thriller at Zaffre, has acquired world English language rights for a two-book deal with A K Turner. Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 01:14:48 UTC ]
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Yellow Kite has acquired a book on "the art of healthy ageing", The Lazarus Strategy: How to Age Well and Wisely, by 84-year-old Dr Norman Lazarus. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 23:22:32 UTC ]
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Usborne has acquired Tamsin Winter’s new novel Girl, In Real Life, as well as a second untitled book. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 22:31:50 UTC ]
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Yellow Kite has acquired two new books by Gelong Thubten, Buddhist monk, meditation teacher and author of A Monk’s Guide To Happiness. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 06:45:08 UTC ]
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Simon & Schuster Children’s UK has acquired two middle-grade titles from Stewart Foster, the award-winning author of The Bubble Boy. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 14:43:09 UTC ]
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Princess Margaret's former lady-in-waiting Anne Glenconner has struck a two-book deal for two crime novels with Hodder & Stoughton. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 02:45:30 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Audible is debuting two new audio projects from former British Special Forces soldier, documentarian and bestselling author Ant Middleton. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 03:12:55 UTC ]
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Every assistant sifting through the slush pile, dreaming of selling their own novel, can now focus on the tale of Zakiya Harris, a former assistant editor who just sold her debut to Atria in a seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Every assistant sifting through the slush pile, dreaming of selling their own novel, can now focus on the tale of Zakiya Harris, a former assistant editor who just sold her debut to Atria in a seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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A stylish set of travel guides with eclectic content is set to find its way into UK travellers’ suitcases after Europa Editions struck a deal with Italian independent publisher Iperborea to translate the title Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 12:35:09 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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Free agent NFL quarterback and social activist Colin Kaepernick plans to publish a memoir via his own publishing venture and release an audiobook version of the untitled book via an exclusive deal with Audible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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Prince Harry and Meghan Markle could become the next generation's Obamas with book deals worth "an eye-watering amount of money" now they are stepping back as "senior" royals, publishing insiders have said. Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 10:36:03 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Sure, times are tough for the news media companies in the large Western media markets, but just think how rough Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 18:30:39 UTC ]
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