Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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September Publishing is to release the "first comprehensive guide" to London's Afro-Caribbean history. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 16:43:22 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Mental health and wellbeing publisher Trigger Publishing has acquired its first book on pregnancy from consultant midwife Sian Warriner and children’s mindfulness author Mark Pallis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 13:40:22 UTC ]
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The Booksellers Association has issued bookshops with guidelines and safety kits as retailers prepare to open next week. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 04:35:47 UTC ]
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Ebury imprint Vermilion has acquired blogger Alison Perry's guide to raising twins titled OMG It’s Twins! Get Your Twins To Their First Birthday Without Losing Your Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 15:03:53 UTC ]
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Oxford University Press (OUP) and the National Science Library, Chinese Academy of Sciences (NSLC) have announced a new Read & Publish agreement said to be the first of its kind in mainland China. Continue reading at The Bookseller
[ The Bookseller | 2020-05-31 23:21:25 UTC ]
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Charles F. “Chuck” Champion has been named President and CEO of the California News Publishers Association (CNPA), a newly created Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-28 22:21:39 UTC ]
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News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-27 14:51:01 UTC ]
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Publisher of the Australian, the Daily Telegraph and the Herald Sun is expected to stop publishing as many as 100 titles News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its local and regional papers and more copy sharing among its... Continue reading at The Guardian
[ The Guardian | 2020-05-27 10:53:51 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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September Publishing is to release a new guide to writing by Chocolat creator Joanne Harris. Continue reading at The Bookseller
[ The Bookseller | 2020-05-11 05:14:14 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
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HC's Avon Books is to publish debut The Clockmaker's Wife by Daisy Wood, which features Big Ben in a starring role. Continue reading at The Bookseller
[ The Bookseller | 2020-05-01 09:59:09 UTC ]
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Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:14:48 UTC ]
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Judge famous for ruling against Boris Johnson will recount how ‘a little girl from North Yorkshire became the most senior judge in the UK’ Lady Hale, who presided over the momentous decision to rule Boris Johnson’s prorogation of parliament unlawful, is set to write her memoirs, of how “a little... Continue reading at The Guardian
[ The Guardian | 2020-04-23 14:06:04 UTC ]
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At the northern tip of South Africa, bounded by Botswana, Zimbabwe and Mozambique, Limpopo Province might seem a world away from the Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-21 17:30:37 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Penguin Business will publish Cate Sevilla's guide to working titled How to Work Without Losing Your Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 19:49:13 UTC ]
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