Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Mirror Books will publish a guide to reducing your carbon footprint from ITV meteorologist and climate change expert Laura Tobin. Continue reading at The Bookseller
[ The Bookseller | 2021-06-12 18:03:38 UTC ]
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The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
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Farshore and HarperCollins Poland have signed a joint deal for the book publishing of "CoComelon", a pre-school YouTube channel and streaming media show owned by Moonbug Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 03:24:35 UTC ]
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HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 12:46:20 UTC ]
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Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian
[ The Guardian | 2021-04-27 13:55:17 UTC ]
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Hodder & Stoughton has acquired two novels from Jessie Keane, including standalone historical thriller, Diamond. Continue reading at The Bookseller
[ The Bookseller | 2021-04-01 01:47:00 UTC ]
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But company says reading boom may end when Covid restrictions are liftedCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher Bloomsbury has issued its second profit upgrade of the year, lauding a lockdown reading boom, but the trend may not endure as coronavirus... Continue reading at The Guardian
[ The Guardian | 2021-03-24 12:22:49 UTC ]
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The agreement comes more than two years after UC officials walked away from its subscription deal with Elsevier, demanding the publisher negotiate a fair transformative open access deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-16 04:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Days after Canada pledged to make Facebook pay for news content amid an ongoing media battle with tech giants, a Winnipeg newspaper publisher is warning local news could be in trouble if the government doesn’t take bold action. Continue reading at CBC
[ CBC | 2021-02-21 22:04:21 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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News Corp will receive ‘significant payments’ to feature news outlets in Google’s News ShowcaseGoogle and Rupert Murdoch’s News Corp have signed a multi-year partnership that will lead to the search engine paying for journalism from news sites around the world, including the Wall Street Journal,... Continue reading at The Guardian
[ The Guardian | 2021-02-17 17:11:57 UTC ]
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Orion Fiction has bought two more novels from Caroline Hulse, including All the Fun of the Fair, billed as "a hilarious and poignant coming-of-age story like no other". Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 15:39:53 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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As you may remember, about a week ago, Senator Josh Hawley challenged the results of the election, encouraged the storming of the Capitol, and then complained about Simon & Schuster canceling his book deal, calling the publisher’s decision “Orwellian” (how?) and “a direct assault on the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 16:20:57 UTC ]
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More than 250 members of the literary community signed a letter this week urging publishers not to sign book deals with anyone in the Trump administration. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-15 19:12:33 UTC ]
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Hodder Studio is publishing the next two novels by Beth Lewis, author of debut The Wolf Road, starting with "powerful novel" The Origins of Iris, which touches on themes of self-discovery and survival. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:11:55 UTC ]
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Bloomsbury imprint Green Tree will publish Perimenopause Power by women’s health practitioner Maisie Hill. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 02:23:40 UTC ]
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ViacomCBS has announced plans to sell Simon & Schuster to publishing giant Penguin Random House LLC for a whopping $2.18 billion next year. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-11-25 21:02:17 UTC ]
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