Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
News tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners

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The 60 best Black Friday deals for 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget

[ Engadget | 2023-11-24 15:32:10 UTC ]
More news stories like this | News stories tagged with: #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #spend $40 #— including #— precisely #kindle


The 58 best Black Friday deals 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget

[ Engadget | 2023-11-24 14:12:44 UTC ]
More news stories like this | News stories tagged with: #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #spend $40 #— including #— precisely #kindle


Research Publishing: Projekt DEAL, Springer Nature in New Five-Year Accord

The three-publisher program devised to elevate German open-access research publication reports that it expects a formal signing of a new accord within weeks. The post Research Publishing: Projekt DEAL, Springer Nature in New Five-Year Accord appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-08 21:43:12 UTC ]
More news stories like this | News stories tagged with: #research publishing #projekt deal #springer nature


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Apple's 10.2-inch iPad drops back to $250, plus the rest of the week's best tech deals

This week's best tech deals include a couple of all-time lows on older but still worthwhile Apple gadgets, with the 9th-gen iPad on sale for $250 and the M1-powered MacBook Air available for $750. The Amazon Fire TV Stick 4K Max is a solid value for those in need of a cheap media streamer at... Continue reading at Engadget

[ Engadget | 2023-07-21 15:15:52 UTC ]
More news stories like this | News stories tagged with: #wireless earbuds #extra cost #$40 cheaper #$100 drop #follow @engadgetdeals #audiobook


Publishers, Ingram Prepare for Possible UPS Strike

Publishers are encouraging bookstores to order early and are exploring alternative delivery options should UPS workers walk out on August 1. In some cases, publishers are extending payment terms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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The second-gen Apple Pencil drops to $89, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of good deals on recommended tech. Among this week's highlights, the second-gen Apple Pencil is back down to an all-time low of $89, while the latest Echo Dot is within $5 of the best price we've tracked at $30. If you need to upgrade the... Continue reading at Engadget

[ Engadget | 2023-05-05 16:30:08 UTC ]
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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Apple's AirPods Pro drop back to $200, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget

[ Engadget | 2023-03-24 15:43:59 UTC ]
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Are Literary Agents Seeing Changes in Publishing with Increased Book Bans (A Survey): Book Censorship News, March 24, 2023

Are publishers acquiring fewer LGBTQ+ and diverse books in the wake of rising censorship? This week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-03-24 10:40:00 UTC ]
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Good… news? The HarperCollins Union has approved a new deal!

After almost hitting the 100-day mark on the picket line, HarperCollins Union members (UAW 2110) have agreed to a tentative deal with management. According to this tweet, yesterday, employees expect to return to work on February 21. Big News!!! We have voted to ratfiy the contract and will be... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-17 16:54:37 UTC ]
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Apple's AirPods Pro drop back to $199, plus the rest of the week's best tech deals

We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget

[ Engadget | 2023-02-10 16:29:46 UTC ]
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Striking HarperCollins Workers Reach Tentative Agreement With Publisher

After three months of a strike, the two parties reached a tentative deal that includes wage increases and a one-time bonus. Continue reading at The New York Times

[ The New York Times | 2023-02-10 02:56:17 UTC ]
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Palace Project, Draft2Digital Strike Deal to Offer Indie E-books to Libraries

Beginning next week, the first of an anticipated 500,000 indie and self-published e-book titles from Draft2Digital and Smashwords (which merged last year) will be made available for library lending via the Palace Marketplace, the upstart Palace Project’s digital content platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
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BuzzFeed stock price skyrockets on news of deals with Meta and ChatGPT creator OpenAI

Shares of the digital media company have been struggling since it went public in a SPAC deal in late 2021. If you’re an owner of BuzzFeed stock (Nasdaq: BZFD), the last 24 hours have been very good for you. Yesterday, the stock soared thanks to news that BuzzFeed was partnering with OpenAI to... Continue reading at Fast Company

[ Fast Company | 2023-01-27 08:45:00 UTC ]
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Apple's AirPods Pro fall to $200, plus the rest of the week's best tech deals

While it's a bit late for most tech gifts to ship in time for Christmas, there are still many deals going on for those looking to buy something nice for themselves. Apple's AirPods Pro, for one, are down to an all-time low of $200, while Sony's WF-1000XM4 earbuds are still at a low of $178.... Continue reading at Engadget

[ Engadget | 2022-12-23 17:30:24 UTC ]
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Digiday+ Research: News Publisher Subscription Index

The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Continue reading at Digiday

[ Digiday | 2022-12-20 05:01:00 UTC ]
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Apple's iPad Air drops to $500, plus the rest of the week's best tech deals

We're in the thick of the holiday season, so we're still seeing good deals on a number of gadgets and tech gear we recommend. Apple's iPad Air, for instance, is down to its second-lowest price to date at $500, while Amazon's Fire HD 8 is down to an all-time low of $55. The Xbox Series S is still... Continue reading at Engadget

[ Engadget | 2022-12-09 17:01:40 UTC ]
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Best Buy’s best Black Friday deals: Laptops, TVs, Apple gear, and more

Black Friday is just one day away, but the deals have already begun reaching their peak. You don’t need to wait to make your purchases—in fact, if you do, you run the risk of missing out on fantastic discounts. Stock can run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World

[ PC World | 2022-11-24 09:59:00 UTC ]
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