Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Start Publishing has acquired North American ebook and, where available, audio rights to 16 titles published by the U.K’s. Accent Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Some publishers took a cautious approach to posting straight to Facebook, but many are going all in with Apple News, with plans to post their full online content offering to the app when it launches Sept. 16. The approach reflects a growing acceptance by publishers that they need to go where the... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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Apple has recruited publishers like Conde Nast and Vox Media in its quest to create the news reader to beat all news readers.Apple has signed up several new media brands to its upcoming Apple News app, which is intended as a competitor to Flipboard and other news aggregators. As Apple gears up... Continue reading at Fast Company
[ Fast Company | 2015-09-03 00:00:00 UTC ]
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With the release of more than 150 English-language graphic novels, Delcourt takes a major step to raise the profile of French graphic novels in the North American comics market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-06 00:00:00 UTC ]
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With 37m YouTube subscribers, Swedish gamer teams up with Penguin Random House for 250-page collection of ‘advice and inspirational quotes’With more than 37m subscribers, Felix ‘PewDiePie’ Kjellberg is one of the biggest stars on YouTube. Now he’s hoping to take bookshelves by storm too.The... Continue reading at The Guardian
[ The Guardian | 2015-06-12 00:00:00 UTC ]
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Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff
[ Stuff | 2015-05-14 00:00:00 UTC ]
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Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews
[ Betanews | 2013-09-06 00:00:00 UTC ]
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In a decisive move in the legal battle surrounding Apple's fishy ebook pricing practices, the US Department of Justice has issued a proposed remedy aimed at leveling the playing field. The terms of the proposal, which requires approval by the court, call for an end to Apple's deals with major... Continue reading at Engadget
[ Engadget | 2013-08-02 00:00:00 UTC ]
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Straightforward, above-board dealings or clever obfuscation? Another one for the judge to decide. Continue reading at AllThingsD
[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD
[ AllThingsD | 2013-05-16 00:00:00 UTC ]
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[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World
[ PC World | 2012-06-11 00:00:00 UTC ]
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Five of the companies under investigation in Europe over ebook pricing have made representations... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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More tablet experimentation from publishers, this time via reading apps Pulse and Zite. Zite, which already offered readers excerpts from Bonnier's Popular Science magazine, will now be doing that with 20 other Bonnier titles. And Pulse will be bring content from 8 publishers, including Venture... Continue reading at AllThingsD
[ AllThingsD | 2012-04-04 00:00:00 UTC ]
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Magazine giant Conde Nast has reached an agreement with Apple, Inc. on digital subscriptions of The New Yorker and seven other titles that will debut in the next few weeks. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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In a big win for Apple Inc., magazine publisher Hearst Corp. has agreed to sell subscriptions to the iPad editions of a range of its publications through iTunes, beginning with three of its popular magazines, the publisher said. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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James Murdoch, son of News Corp founder Rupert Murdoch, is resigning from the family-controlled newspaper publisher’s board Continue reading at ABC News
[ ABC News | 2020-07-31 22:55:44 UTC ]
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